Vice President of Brand & Revenue Strategy

USA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand strategy and revenue growth as the Vice President of Brand & Revenue Strategy, aligning brand with growth objectives across markets and channels.

  • Own integrated brand and revenue strategy with cross-functional impact
  • Must-have: 10+ years in brand/go-to-market leadership
  • Standout: Cross-functional leadership across sales, product, and executive teams

Job Description

Responsibilities

  • Develop and lead integrated brand and revenue strategies aligned with corporate growth objectives
  • Define market positioning, brand architecture, and customer value propositions
  • Partner with sales, marketing, product, and customer teams to align brand initiatives with revenue outcomes
  • Identify growth opportunities through market analysis, customer insights, and competitive intelligence
  • Oversee go-to-market strategy development and execution across channels and regions
  • Establish and monitor KPIs related to brand performance, customer engagement, pipeline growth, and revenue impact
  • Drive pricing, messaging, and campaign strategies to support customer acquisition and retention
  • Analyze brand equity and commercial performance to optimize strategic investments
  • Ensure consistency in brand identity and customer experience across all touchpoints
  • Build and lead a team focused on brand strategy, growth analytics, and commercial performance

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred)
  • 10+ years of experience in brand strategy, growth strategy, marketing, or revenue leadership roles
  • Proven track record of driving both brand growth and commercial performance
  • Strong expertise in go-to-market strategy, customer insights, and performance analytics
  • Experience working across marketing, sales, and executive leadership functions
  • Excellent strategic thinking, communication, and leadership skills

Preferred

  • MBA preferred
  • Brand Strategy and Positioning
  • Revenue Growth Strategy
  • Go-to-Market Leadership
  • Customer and Market Insights
  • Commercial Performance Optimization
  • Cross-Functional Leadership

LIUGONG FINANCE INDONESIA

For more than 60 years, LiuGong Machinery Corporation has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing, global, CE companies in the world offering a full line of extreme duty, intuitive machines for construction equipment owners constantly challenged to do more with less. LiuGong delivers opportunity to its employees, quality products and services to its customers, financial success to its investors, and community support in the regions it serves. Starting with the arrival of 500 workers in the provincial city of Liuzhou in 1958, today, LiuGong is a global company with 19 product lines, 20 manufacturing facilities, over 10,000 employees, and 300+ dealers in more than 170 countries, offering customers the tough equipment they need to get any job done, anywhere, all with local support.On 2019, LiuGong opened its Indonesia office in Jakarta, Indonesia. The office plays a critical role as LiuGong’s key customer touch point in this region, as it allows the company to attend to customer needs more efficiently.To further support its dealers & customers, on 2024, LiuGong Finance Indonesia established as The Core Financial Segment of LiuGong Indonesia. We play a strategic role in connecting capital solutions with equipment expertise, enabling sustainable business growth across infrastructure, construction, mining, and industrial sectors.Licensed and supervised by Otoritas Jasa Keuangan (OJK) and a member of Asosiasi Perusahaan Pembiayaan Indonesia (APPI), we operate with strong governance, ethical standards, and long-term commitment.As we continue to grow, we offer professionals the opportunity to contribute, develop, and grow within a stable yet evolving organization.We are more than a finance company — We are the strategic partner for sustainable, long-term growth. — Always with You.

Founded in 2024
IDN
16 employees (1 in marketing)

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
1 (6% of company)