Responsibilities

• Own and lead all paid media strategy and execution across channels, including paid social, search, display, affiliate, and emerging platforms.
• Develop and scale customer acquisition strategies while optimizing CAC, ROAS, and lifetime value.
• Build and continuously refine testing frameworks (creative, audience, channel mix, landing pages) to drive performance improvements.
• Partner with Creative teams to develop high-performing assets informed by data and insights.
• Oversee media planning, budget allocation, and forecasting to maximize efficiency and growth.
• Own the end-to-end e-commerce business, including site performance, digital merchandising, and conversion optimization.
• Drive revenue growth through improved site experience, UX/UI enhancements, personalization, and funnel optimization.
• Identify and implement tools and technologies that enhance site performance, analytics, and customer experience.
• Establish and own performance measurement frameworks across paid media and e-commerce.
• Develop dashboards and reporting structures to provide visibility into KPIs, trends, and opportunities.