Responsibilities

• Lead Brand, Marketing and Growth
• Develop and execute a multi-year brand, marketing and content strategy aligned with Virgin Galactic’s company narrative, commercial priorities and long-term ambition.
• Establish annual marketing plans, campaign architecture and investment strategy across paid, owned and experiential channels.
• Strengthen Virgin Galactic’s positioning and brand architecture, ensuring the brand remains distinctive, relevant and consistently expressed.
• Direct integrated marketing across creative, content, digital, media, partnerships, experiential, events, CRM, research, and data and analytics.
• Build programs for prospective astronauts, existing customers, brand enthusiasts, research and technology customers, and other priority audiences.
• Partner with Sales to support demand generation, customer engagement and conversion.
• Curate partnerships and cultural opportunities that increase relevance, expand reach and strengthen brand equity.
• Collaborate with the Virgin Group marketing council and other Virgin businesses while maintaining brand standards and licensing compliance.
• Lead Galactic Studios

Requirements

• 10+ years of progressive leadership experience across brand, marketing, content, media or a related discipline.
• 7+ years of direct people-management experience, including leadership of a multidisciplinary marketing, creative or content organization.
• A proven record of building distinctive brands and developing strategies that contribute to measurable business growth.
• Experience leading integrated campaigns across creative, content, digital, media, experiential and CRM channels.
• Experience overseeing an in-house creative studio, content organization, broadcast operation or comparable production capability.
• Demonstrated success producing high-profile livestreams, broadcasts, events or complex real-time content experiences.
• Deep expertise in brand positioning, creative development and storytelling, with the ability to make complex or technical subjects relevant and compelling.
• Strong knowledge of production workflows, editorial operations, rights management, digital asset management and external production partnerships.
• The judgment and composure to lead creative production in live, technically complex and operationally sensitive environments.
• Strong commercial and analytical judgment, including experience setting KPIs, evaluating effectiveness and improving return on marketing investment.