Vice President, Brand Management - Full Service

McLean, VA (Hybrid)

$260K/yr – $390K/yrDirector/Executive10+ years expFull time

Posted 8 hrs ago

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Job Summary

Own the global Full Service portfolio and lead strategy, brand positioning, and cross-functional collaboration to drive growth, guest experience, and owner value across markets.

  • Define and drive the global strategy and purpose for Full Service brands
  • Coordinate cross-functional plans to meet budget goals and KPIs
  • Lead brand standards, guest experience concepts, and portfolio rollout

Job Description

Responsibilities

  • Be the global steward of the Full Service portfolio, serving as its chief ambassador internally and externally to strategically position the brands across all audiences to drive excitement and brand love.
  • Contribute to the success of the Full Service category by leading the global strategy and defining its purpose and distinct position in the Hilton brand portfolio and competitive landscape.
  • Work across the Hilton matrix building annual plans underpinned with alignment, accountability and creations of solutions as defined by Brand strategies to ensure the Full Service brands are achieving stated budget annual goals and Key Performance Indicators (KPI).
  • Draft, maintain and review Brand Standards to be consistent with the agreement including AD&C standards, on property requirements, technology requirements, standard products, and compliance processes.
  • Participate in the annual strategic and operational planning, quarterly business reviews, and performance reports, partnering with Commercial, Owner Relations, Brand Performance Support, and other key stakeholders.
  • Shape the Full Service guest experience to include delivering on Hilton's Customer Promise, while ensuring hotels maintain their unique Brand identity and personality.
  • Work with various teams (including Full Service Category Management (F&B, Design and category planning) as well as other key partners like Marketing, Partnerships, Development, F&B, Design, Openings, Brand Performance Support, Owner Relations, Architecture & Construction, Hilton Honors/CRM, HRCC, Legal, IT, Analytics & Insights, Planning & Strategy, and Commercial) to help drive performance for Full Service brands.
  • Partner with Development teams to identify opportunities to purposefully grow the category and fulfill strategic portfolio gaps.
  • Define specific Commercial Support needed for Full Service with Commercial Services and Brand Performance Support.
  • Oversee Brand Owner Advisory Councils, liaising with owners at important industry events for the strategic advancement of Full Service brands; build intentional trust and loyalty with owners to drive new deals and NUG growth.

Requirements

  • Ten (10) years of experience in hospitality or related industries
  • Experience repositioning or launching a consumer/hospitality brand
  • Three (3) plus years of working directly with owners (either from a corporate or hotel role)
  • Four (4) years of management experience
  • Willing to travel up to 40-50%

Preferred

  • BA/BS/Bachelor's Degree (MS/MA/MBA Preferred) or equivalent on the job experience

Benefits

  • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
  • Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future – Our retirement plans make it easier to save for what's next
  • Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton logo

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

Marketing Team

Marketing Team Size
1,675 (1% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

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