Responsibilities Lead the development and execution of Aspen Dental’s annual marketing plan, aligned with TAG’s enterprise marketing strategy and its mission to deliver consumer-centric healthcare. Translate enterprise strategy into integrated marketing plans spanning brand, demand generation, partnerships, and lifecycle marketing. Partner closely with Aspen Dental brand leadership, Field Operations, Sales, Clinical, Product, and Corporate teams to ensure marketing priorities are aligned with business needs and operational realities. Manage and develop a high-performing marketing team with clear accountability, strong talent development, and a culture of collaboration and executional excellence. Lead brand strategy, positioning, and messaging for Aspen Dental, in alignment with enterprise brand standards, to strengthen market leadership and emotional connection with consumers. Ensure consistent, compelling storytelling and brand expression across all consumer touchpoints, including media, digital, in-center experiences, and partnerships. Own Aspen Dental’s social media strategy and editorial direction; partner with the Paid Social and Creative Centers of Excellence to extend reach, engagement, and measurable business impact across all major platforms. Partner with operations and clinical leaders to ensure the brand promise is delivered consistently through the patient experience. Partner closely with TAG’s Digital, Paid Social, and CRM Centers of Excellence to drive lead generation, conversion, and patient acquisition for Aspen Dental across paid, owned, and earned channels. Serve as the primary brand-side owner of Aspen Dental’s briefs into the COEs, defining audiences, creative direction, and KPIs to optimize the full marketing funnel from awareness through consultation and post-consult engagement, in close partnership with the COEs, Sales, Operations, and Analytics. Leverage data, testing, and performance insights,including COE-delivered measurement, to continuously refine briefs, improve marketing efficiency, and increase ROI. Lead annual marketing planning for Aspen Dental, including investment prioritization, scenario planning, and quarterly performance reviews. Maintain clear KPIs and measurement frameworks across both in-house and COE-delivered work; regularly track performance and report results to Aspen Dental and TAG marketing leadership. Translate consumer, market, and performance insights into actionable strategies and recommendations. Act as a key connector across Aspen Dental marketing, TAG’s Centers of Excellence, sales, operations, clinical, and corporate teams to ensure alignment and speed of execution. Leverage advanced digital, automation, personalization, and AI-enabled tools, including capabilities delivered through the COEs, to enhance acquisition performance and marketing effectiveness. Stay ahead of industry and consumer trends to ensure Aspen Dental remains competitive and innovative in the retail healthcare landscape.