Vice President, Brand Impact (Consumer/Sports)

Dallas, TX (Hybrid)

$95K/yr – $175K/yrSenior Level10+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end program management for premium consumer brand clients, driving integrated campaigns across earned media, influencers, content, social, experiential, and digital channels. Lead cross-functional teams, manage timelines and budgets, serve as the primary client contact, and continuously optimize programs with insights and process improvements.

  • Own day-to-day program management and execution for major premium consumer brand clients, translating strategic direction into actionable deliverables.
  • Manage integrated communications programs that span earned media, influencer partnerships, content, social, experiential, and digital channels—working efficiently under tight timelines and shifting priorities.
  • Drive on-time, on-budget delivery of program milestones while maintaining quality standards and brand alignment.

Job Description

Responsibilities

  • Own day-to-day program management and execution for major premium consumer brand clients, translating strategic direction into actionable deliverables.
  • Manage integrated communications programs that span earned media, influencer partnerships, content, social, experiential, and digital channels—working efficiently under tight timelines and shifting priorities.
  • Drive on-time, on-budget delivery of program milestones while maintaining quality standards and brand alignment.
  • Manage timelines, resources, and logistics to ensure seamless execution across multiple workstreams.
  • Lead and coordinate integrated agency team (IAT) and communications across account team and clients’ agencies
  • Coordinate with internal teams across multiple workstreams; ensure clarity on deliverables, deadlines, and accountability.
  • Partner with influencer, strategy, content, paid, analytics, and creative teams to execute integrated programs.
  • Support team members with clear direction, remove blockers, and maintain momentum in a fast-paced environment.
  • Serve as primary point of contact for day-to-day client communication, program updates, and issue resolution.
  • Navigate competing priorities and stakeholder needs with professionalism and responsiveness.

Requirements

  • 10+ years of consumer brand experience in program management, account coordination, or execution roles at a leading PR or communications agency with global/national brands
  • Understanding of sports including football and basketball (NFL, NCAA) and high-profile partnerships preferred
  • Demonstrated ability to manage multiple programs simultaneously and deliver under tight timelines and high-pressure environments.
  • Strong expertise in integrated communications program execution with understanding of premium consumer values and behaviors.
  • Exceptional organizational skills, attention to detail, and ability to manage competing priorities without losing quality.
  • Proven ability to coordinate across teams, manage stakeholders, and communicate clearly and concisely.
  • Strong command of cultural insights and consumer trends—particularly as it relates to premium segments, lifestyle categories and sports.
  • Exceptional written and verbal communication; ability to synthesize complex information quickly.
  • Experience coordinating with agency partners and managing external resources.
  • Comfort with fast-paced environments and ability to stay calm and solutions-focused under pressure.

Benefits

  • FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy.
FleishmanHillard logo

FleishmanHillard

Founded in 1946, we push ourselves and our clients to rise above the status quo. As the world’s top communications agency for global clients, we’re committed to doing what’s right and pursuing what matters. We’re on a mission to not only be the world’s most inclusive agency, but to make the world a more inclusive place. FH Perspectives guides DE&I at FleishmanHillard. It’s how we welcome and celebrate the unique experiences and skills each colleague brings to the table. FH4Inclusion, the community service branch of FH Perspectives, is how we spread our culture of inclusion, by donating our time and expertise to local organizations in the fight for social inclusion. We frequently earn 100+ accolades each year, including the coveted Cannes Lions and PRSA Silver Anvils. And we’re a workplace of choice, being named one of Seramount’s (previously NAFE’s) “Top Companies for Executive Women” for 12 years running and one of the Human Rights Campaign’s Best Places to Work for LGBTQ Equality for four consecutive years. FleishmanHillard is part of Omnicom Public Relations Group, and has 79 offices in more than 30 countries, plus affiliates in 45 countries. Scam AlertFleishmanHillard is committed to a professional and respectful recruiting experience for all candidates. Our official job postings for FleishmanHillard can be found on our Join Us page and emails from us related to the recruiting process will be sent specifically from our @fleishman.com email address. FleishmanHillard will never request money, payment, bank account, credit card or credit score as part of our application process; we will not send you recruiting related emails from any other email domain name, extension, or variation. If you receive a suspicious email that is not sent from a team member specifically at our @fleishman.com email address or if you receive any suspicious outreach on social media, please forward the communication to Vickie.barrett@fleishman.com so that we can review and verify.

Founded in 1946
St Louis, Missouri, USA
2.1K employees (396 in marketing)

Traffic Signals

Monthly Visitors
60.1K
Traffic Source Mix
Search
42%
Direct
40.5%
Referral
9.2%
Social
6.9%
Paid
1.2%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
346 (16% of company)
Median Career Experience
16 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
17

Recent News