Vice President of Brand & Creative at Proper Hospitality | Los Angeles, CA | $235K/yr – $255K/yr

Proper Hospitality

Vice President of Brand & Creative

Los Angeles, CA (Hybrid)

$235K/yr – $255K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own brand architecture and creative systems for a multi-brand hospitality portfolio while weaving AI-enabled workflows into ideation, production, and governance to protect brand consistency and lift revenue.

Brand & creative systems: Govern multi-property architecture across Proper Hotels, By Proper, and The Collective.
AI adoption: Define how AI augments ideation, production, and brand-consistent output with accountable guardrails.
Cross-functional leadership: Direct in-house design and partner with ops, F&B, and programming to drive commercial impact.

Job Description

Responsibilities

Brand strategy and evolution across Proper Hotels, By Proper, and The Collective
Campaign concepting and storytelling : defining the narrative, not just the look
Creative direction across all channels including digital, print, environmental, social, and brand partnerships
Consistency and integrity of brand expression across all properties and sub-brands
Cross-functional creative collaboration with F&B, wellness, programming, sales, and operations
Leadership of the in-house design and creative team , setting direction, raising the standard, and ensuring consistent execution across all outputs
External agency and vendor relationships : briefing, directing, and holding standards
Building the creative infrastructure and processes needed as the company scales
Leading AI adoption within the creative function : defining how brand voice and creative standards translate into AI-augmented workflows for ideation, production, and brand consistency, and holding the team accountable to using them well
Ensure brand and creative are a meaningful driver of commercial performance — supporting revenue growth across properties and reinforcing positioning with key partners
Social media : leadership of the social function and team, defining social strategy, creative voice, content standards, and platform storytelling across all properties — including codifying how corporate and property-level social work together as the portfolio scales

Proper Hospitality

Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Hotel June and The Collective brands. Each property is a distinct reflection of the vibrant community surrounding it, yet shares a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion and wellness. Led by the visionaries behind The Kor Group, the company currently manages Proper branded hotels in Santa Monica, Downtown L.A., San Francisco and Austin, The Shelborne by Proper in Miami, the Hotel June in West Los Angeles and Malibu; and The Collective, a curation of design-driven independent hotels including Avalon Hotels in Beverly Hills and Palm Springs, the Ingleside Inn in Palm Springs, The Culver Hotel in Culver City, the Montauk Yacht Club in Montauk, NY. Look to see the brands expand into new markets such as Dallas, Miami, Palm Springs and more. Santa Monica Properhttps://www.properhotel.com/santa-monica/ Downtown L.A. Properhttps://www.properhotel.com/downtown-la/ Austin Properhttps://www.properhotel.com/austin/ San Francisco Properhttps://www.properhotel.com/san-francisco/ Hotel June West LAhttps://www.thehoteljune.com/west-los-angeles/ Hotel June Malibuhttps://www.thehoteljune.com/malibu/ Ingleside Estatehttps://inglesideestate.com/Avalon Palm Springshttps://www.avalon-hotel.com/palm-springs/ Avalon Beverly Hillshttps://www.avalon-hotel.com/beverly-hills/ The Culver Hotel https://www.culverhotel.com/ Montauk Yacht Clubhttps://montaukyachtclub.com/The Shelbornehttps://www.properhotel.com/shelborne/Proper Givinghttps://www.properhotel.com/proper-giving/

Founded in 2014

Santa Monica, California, USA

448 employees (27 in marketing)

www.properhotel.com