Vice President, Auto Marketing Strategy – Private Label Captive Finance (McLaren) at JPMorgan Chase & Co. | Wilmington, DE | $133K/yr – $190K/yr

JPMorgan Chase & Co.

Vice President, Auto Marketing Strategy – Private Label Captive Finance (McLaren)

Wilmington, DE (On-site)

$133K/yr – $190K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-channel marketing coordination for OEM partner programs with KPI delivery, while aligning a matrixed team and maintaining governance on budgets and vendor work.

Own cross-channel marketing plans aligned to OEM partner programs and KPI delivery.
Coordinate matrixed teams and influence without direct authority to implement the vision.
Lead governance, budgeting, and exec-ready reporting across campaigns and vendors.

Job Description

Responsibilities

Develop cohesive, data-backed integrated marketing plans that amplify and complement OEM partner programs and deliver against defined KPIs.
Coordinate with internal stakeholders (including Campaign Management, Data & Analytics, Audience Development, Creative, Experiential, Legal)Align with teams across a matrixed marketing organization to clearly communicate and implement marketing vision. Often requiring the ability to influence stakeholder buy-in without direct authority
Collaborate with internal stakeholders within other JPMorganChase lines of business to support partner’s engagement (e.g. Private Banking, Wealth Management, Card, etc.)
Support development of creative assets and targeting/touch strategy; use ongoing results to recommend optimizations.
Drive thought leadership with new tactics and capabilities across media, social, and search.
Ensure consistent messaging and cadence across customer touchpoints, including servicing and lease-end communications.
Create and maintain a marketing budget. Track and pay invoices for marketing vendors and agencies.
Lead internal governance and compliance processes (e.g., business cases, change requests) through in-house tools such as Optima and AdTrax; provide executive-ready reporting on progress and performance.

Requirements

A Bachelor's Degree is required.
7+ years of experience in marketing including direct-to-consumer and digital with demonstrated success leading integrated, cross-channel campaigns.
Marketing functional, technical and operational knowledge important
Experience creating and driving operational process with an attention to detail and passion for flawless execution
Exceptional communication and executive presence
Ability to work independently as well as lead cross-functional teams
Strong project management, multi-tasking and leadership skills

Preferred

Course work in marketing or project management is a plus.
Automotive industry experience is a plus.

Benefits

We offer a range of benefits and programs to meet employee needs, based on eligibility.
These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
Additional details about total compensation and benefits will be provided during the hiring process.