Responsibilities

• Lead creation of comprehensive, compliant data strategies tailored to the needs and regulatory considerations of financial services clients.
• Serve as a key advisor to client stakeholders (marketing, analytics, legal, privacy, and compliance) by translating complex data concepts into actionable decisions.
• Design innovative approaches to audience activation, including advanced segmentation, identity resolution, and personalization within strict regulatory and privacy constraints.
• Align data strategy with media investment decisions, ensuring platform capabilities are fully leveraged to improve performance and measurement.
• Partner with investment, analytics, and strategy teams to integrate insights and operationalize data-driven planning and optimization.
• Serve as the primary liaison to legal, privacy, and compliance teams—both internal and client-side—to ensure audience usage, data partnerships, and platform workflows meet regulatory expectations.
• Oversee processes for consent management, data retention, permissible audience creation, and compliant data activation.
• Establish standards for how data enters, exits, and is manipulated within clean rooms, ensuring both compliance and analytical rigor.
• Architect scalable, repeatable processes for audience creation, data onboarding, data hygiene, and measurement methodologies across platforms.
• Manage a diverse data strategy organization, with responsibility for workflow design, prioritization models, stakeholder alignment, and operational excellence.