Vice President, Analytics at Influential | New York, USA | $160K/yr – $190K/yr

Influential

Vice President, Analytics

New York, USA (Remote)

$160K/yr – $190K/yrSenior LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive data-driven influencer marketing analytics for client questions, measurement frameworks, and team leadership.

Own measurement frameworks and KPIs aligned to client business objectives.
Must-have: 10+ years in marketing/influencer analytics with Python/SQL and data visualization tools.
Lead and mentor a growing analytics team, standardizing best practices across client work.

Job Description

Responsibilities

Drive a culture of ‘always on ‘data-driven decision making that will institutionalize the use of consumer-driven analytics in influencer marketing/investment planning
Consult with clients to define and answer their most important business questions, advising on how to best leverage data on influencer investments to drive business results
Provide thought leadership and be a subject matter expert in the designing recommending appropriate analytic methodology and approach to address key client questions
Lead measurement framework development and define media KPIs linked to the business objectives
Build the profile of Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story - why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables
Consult with teams to align with the strategy, measurement,and optimization plans
Develop, manage, and mentor a team and lead analytics efforts and departmental vision

Requirements

10+ years in marketing, digital, or influencer analytics, ideally within an agency
Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results
Strong client management/consultative experience both presenting and resolving issues
Excellent communication skills and the ability to present data-driven narratives to clients
Deep understanding of influencer KPIs, social content measurement, and platform performance metrics
6+ years of people management experience with progressing roles and responsibilities
Strong analytical skills, and comfort with tools and technologies including, but not limited to:
Programming Languages: Python, R
Databases and Querying: Relational databases, SQL
Data Visualization: Tableau, Power BI
Analytics Tools: Google Analytics, SQL, MS Access
Microsoft Suite: Word, Excel (Advanced Formulas, Macros, Pivot Tables), PowerPoint

Preferred

You’re a builder who thrives on ownership. You’re excited to help shape and lead a growing analytics function, bringing structure to complexity and creating the frameworks, processes, and thinking that elevate how analytics informs decisions.
You bring deep measurement expertise. You know how to connect creator and media performance to real business impact, selecting the right analytical approaches and translating complex data into insights that drive smarter strategy and investment decisions.
You operate comfortably in fast-moving environments. You enjoy working with dynamic brands and shifting priorities, and know how to move work forward with clarity and confidence—even when the path isn’t fully defined.

Benefits

medical coverage, dental, vision, disability, 401k
parential and family care leave, family forming assistance, tuition reimbursement, and flexible time off

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013

Las Vegas, Nevada, USA

483 employees (119 in marketing)

influential.co

28% recommend to a friend

43% CEO approval