Responsibilities

• The VP of Analytics will lead, develop, and manage all aspects of Client Analytics, back-office analytics, and decision modeling.
• This includes report design, data capture development, and implementation processes.
• The VP will work with a variety of data sources to continuously evolve the metrics used to measure the effectiveness and ROI of activities across all campaign types.
• A DAY IN THE LIFE MIGHT LOOK LIKE:
• Assisting in business development and growth by collaborating with partners and clients to develop and implement new analytical methodologies aimed at increasing revenue.
• Providing marketing performance analysis for client engagements by understanding client business goals and designing tailored analytic approaches.
• Collaborating with internal and external stakeholders to develop client tools and services, such as modeling, dashboard development, decision aids, and business case analysis, to support programs and creative solutions.
• Working closely with the team to provide specific and actionable recommendations for clients and securing additional client engagements.
• Creating team structures and resource allocation plans to optimize analytics capabilities.
• Managing all logistics and operational aspects of the analytics function.

Requirements

• 9+ years of experience in marketing analytics or business intelligence, with a focus on analytics.
• Proven experience leading a team of 5 or more.
• Extensive experience in the digital space.
• Ability to lead data workstreams and represent analytics in new business pitches.
• Experience providing company-wide points of view and training on emerging technologies and new analytics methodologies.
• Act as the primary analytics point of contact for clients, with a deep understanding of data management principles and advanced analytics techniques, including statistical modeling, audience cluster segmentation, and lifetime value analysis.
• Capable of contributing expertise and leading efforts in advanced analytics and consumer research.
• Track record of implementing operational excellence across multiple analytics functions.

Preferred

• Strongly preferred experience at a Media/Advertising agency.