Responsibilities

• Assist in the development and execution of the overall revenue and growth plans for Franklin Madison Direct
• Confidently engage prospects, clients, executive leadership, and others in-market as a thought leader representing the FMD brand.
• Directly supervise the Account Directors (“Strategists”) to help them optimize client adoption by defining and crafting the overarching DM strategies, forecasts, and test roadmaps for Franklin Madison Direct clients.
• Oversee the Strategists to build, justify, and gain approval for client budgets, test plans and campaign matrices, as needed.
• Track, manage and support the teams in identifying and mitigating keys risks as well as strategizing to capitalize on key opportunities.
• Ensure cross-functional collaboration as necessary to help successfully deliver a campaign plan that is effective, on time, and on budget.
• Proactively engage with top 10 clients on an executive level to communicate performance trends and collaborate with Strategists to develop/implement optimization strategies.
• Review campaign results for key clients to help the Strategists provide valuable summaries of campaign observations, takeaways, recommendations, and next steps.
• Empower Strategists to independently fulfill their duties & responsibilities with exceptional competence.
• Collaborate with Data Analytics leadership to cultivate, iterate, and evolve testing, digital integration, internal modeling and other differentiating disciplines.

Requirements

• Bachelor’s degree in business or related field, or equivalent experience
• Minimum of 10 years direct mail marketing services and/or directing campaign strategy, planning, analysis, and optimization, preferably in an agency environment.
• Minimum of 5 years in a supervisory capacity with direct reports
• Minimum of 3 years in a combination of business development, B2B sales, or account management roles
• Alignment with Franklin Madison’s Purpose & Values
• Strong verbal and written communication skills
• Proven analytical and strategic competency
• Keen ability to work independently and problem solve
• Relentless focus on delivering results and driving process improvement
• Ability to lead and influence others (decision makers, team members, colleagues)
• Foster a culture of collaboration, accountability, and innovation