Responsibilities

• Assist in the development and execution of the overall revenue and growth plans for Franklin Madison Direct
• Confidently engage prospects, clients, executive leadership, and others in-market as a thought leader representing the FMD brand.
• Drive direct marketing performance (est. 60% of time):
• Directly supervise the Account Directors (“Strategists”) to help them optimize client adoption by defining and crafting the overarching DM strategies, forecasts, and test roadmaps for Franklin Madison Direct clients.
• Oversee the Strategists to build, justify, and gain approval for client budgets, test plans and campaign matrices, as needed.
• Track, manage and support the teams in identifying and mitigating keys risks as well as strategizing to capitalize on key opportunities.
• Ensure cross-functional collaboration as necessary to help successfully deliver a campaign plan that is effective, on time, and on budget.
• Proactively engage with top 10 clients on an executive level to communicate performance trends and collaborate with Strategists to develop/implement optimization strategies.
• Review campaign results for key clients to help the Strategists provide valuable summaries of campaign observations, takeaways, recommendations, and next steps.
• Empower Strategists to independently fulfill their duties & responsibilities with exceptional competence.

Requirements

• Bachelor’s degree in business or related field, or equivalent experience
• Minimum of 10 years direct mail marketing services and/or directing campaign strategy, planning, analysis, and optimization, preferably in an agency environment.
• Minimum of 5 years in a supervisory capacity with direct reports
• Minimum of 3 years in a combination of business development, B2B sales, or account management roles
• Alignment with Franklin Madison’s Purpose & Values
• Strong verbal and written communication skills
• Proven analytical and strategic competency
• Keen ability to work independently and problem solve
• Relentless focus on delivering results and driving process improvement
• Ability to lead and influence others (decision makers, team members, colleagues)
• Foster a culture of collaboration, accountability, and innovation
• Promote employee engagement and provide mentorship to others as needed
• Ability to travel to MN office an average of 8-10 times per year

Preferred

• The ideal candidate will possess the ability to balance strategic and tactical thinking and have demonstrated experience in direct mail strategy and performance optimization, revenue forecasting and achievement, sales management, and partner optimization.
• The Vice President, Franklin Madison Direct Agency Growth is responsible for the overall success and direction of the Marketing Strategy and Performance discipline within the Franklin Madison Direct (FMD) organization.