Responsibilities

• Vertical Digital Program Management & Execution (80%):
• - Program Execution: Execute digital marketing programs for Education, Government, and Healthcare verticals, supporting business objectives and market opportunities
• - Digital Activation: Lead the technical setup, trafficking, and launch coordination for all vertical-specific digital programs.
• - Channel Management: Implement and manage digital campaigns across paid media, email marketing, and content syndication for each vertical audience
• - Search Visibility (AEO/SEO): Collaborate with content teams to implement Answer Engine Optimization and SEO tactics to ensure high visibility for vertical keywords.
• - Share of Search: Work with the Verticals team and external agency to manage the reporting and the Logitech Share of Search as it relates to verticals
• - Budget Tracking: Monitor vertical-specific digital marketing spend across all channels and campaigns to ensure accurate allocation and financial reporting.
• - Vendor Liaison: Manage day-to-day relationships with external agencies, ensuring creative assets and campaign technicals are delivered on schedule.
• - Performance Optimization: Track and optimize vertical program performance, implementing improvements to maximize lead generation and conversion rates
• - Technical Troubleshooting: Work with the Marketing Operations team to ensure that all tracking pixels, UTMs, and lead-capture integrations function correctly before and after launch.

Requirements

• Bachelor's degree in Marketing, Business, Communications, related field or equivalent industry experience.
• Strong digital marketing experience, preferably in B2B technology or related industry
• Proven history of managing paid search, social, and display campaigns.
• Strong AI proficiency is required.
• Experience in marketing to vertical industries (Education, Government, Healthcare) is a major plus.
• Experience with budget management and vendor/agency relationships preferred
• Skills: Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRMs (e.g., Salesforce)
• Familiarity with Google Ads, LinkedIn Campaign Manager, and other B2B advertising platforms
• Excellent communication and presentation skills.

Preferred

• Experience in marketing to vertical industries (Education, Government, Healthcare) is a major plus.
• Experience with budget management and vendor/agency relationships preferred

Benefits

• Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, Paid Parental Leave, Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, Auto, Home, and Pet Insurance.