Responsibilities

• Push strategic and creative points of view forward on brand character, brand voice, and messaging.
• Write compelling, adaptable copy across a variety of touchpoints, channels, and audiences while shaping how that language scales across a broader verbal system.
• Draft foundational brand elements, including manifestos, vision statements, and comprehensive voice guidelines.
• Craft actionable direction that empowers other writers to generate on-brand copy.
• Collaborate with colleagues across disciplines to sharpen ideas and enhance and strengthen brand and experience work.
• Present your work confidently and clearly to internal teams and clients.
• Contribute to holistic thinking about brand design, ensuring a brand's language aligns seamlessly with how it acts, looks, and lives in the world.
• Explore new tools and workflows, helping to evolve the Verbal Design discipline at R/GA.

Requirements

• 2+ years of experience in brand writing, copywriting, content strategy, or a related field.
• Excellent strategic and creative writing skills, with a portfolio demonstrating versatile brand voices.
• Familiarity with modern collaborative tools (e.g., Google Workspace, Keynote, Figma).
• Strong presentation and communication skills.

Preferred

• Experience writing for or training conversational interfaces, chatbots, or digital products.
• Familiarity with prompt engineering or integrating generative AI tools into your creative workflow.
• A background or keen interest in UX writing and how language shapes user experience.