Responsibilities

• Land and tailor global campaigns to acquire and nurture Velocity prospects at scale through digital content, paid media, content syndication, digital events, targeted nurture programs, etc
• Build region-specific marketing activations with channel leads to unlock local opportunities for SMB and mid-market audiences
• Partner with regional performance media experts to acquire and re-engage AMER Velocity prospects and customers through a broad mix of paid media tactics
• Collaborate with partner marketing to build and scale the through-partner demand generation strategy for Velocity companies — a critical and growing channel for this segment
• Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly grow the Velocity pipeline
• Own key business and revenue metrics for the Velocity segment across the sales funnel — investigating conversion, lead quality, channel mix effectiveness, and pipeline health
• Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management for scaled motions
• Identify innovative new ways to reach and engage Velocity users — there is broad leeway in this role to pursue creative marketing ideas
• Be a thought leader representing the Americas as Stripe grows its Velocity go-to-market across campaigns and broader strategy

Requirements

• 7+ years of experience running scaled digital demand generation programs (e.g., demand generation, growth marketing, or regional marketing)
• Experience with GTM direct ownership of a velocity, SMB, or mid-market segment at a B2B company
• Demonstrated experience building multi-channel demand generation strategies and owning integrated digital activations across paid media, content marketing, email marketing, and events
• Demonstrated experience investigating business health and owning marketing performance metrics — able to craft actionable insights from GTM data on lead acquisition, funnel conversion, pipeline pacing, and channel effectiveness
• Strong organization and project management skills with the ability to manage multiple complex programs simultaneously
• Proven track record building and executing programs with cross-functional stakeholders including sales, sales development, partner marketing, and product marketing — expect to discuss programs where you were the directly responsible individual

Preferred

• Fluency with AI including leveraging native AI tooling and integrating LLM / agentic capabilities into everyday work
• Experience building integrated demand strategies that connect with partner marketing, through-partner channels, or ecosystem-led growth motions
• Experience marketing to SMB (sub-100 employee) and mid-market (100–1,000 employee) companies, including segmentation by industry or technical sophistication
• Experience in payments, financial technology, or infrastructure software
• Adjacent business experience (e.g., strategy consulting, sales, or sales development) that brings well-rounded GTM perspective