Responsibilities

• Serve as the voice of the Emerging customer in roadmap planning and prioritization, translating their specific needs, market signals, and business impact into clear recommendations that support Walmart Connect growth priorities.
• Partner with Product Marketing, Product and Engineering leaders to ensure Emerging-specific customer opportunities are understood, sequenced, and incorporated into roadmap decisions in a way that is actionable for our Emerging stakeholders and aligned to broader business goals.
• Build a deep understanding of Walmart Connect’s Performance, Brand, and Measurement solutions and use that knowledge to educate local teams on product capabilities, use cases, and market-relevant applications.
• Customize go-to-market strategy, launch assets, messaging, and enablement so they fit the Emerging customer needs and objectives.
• Partner with our Emerging sales and cross-functional teams to define adoption strategies, targets, milestones, and activation approaches for priority products and features.
• Establish a clear operating cadence to track adoption, triage blockers, and accelerate product usage in market.
• Synthesize market intelligence, competitive insights, customer research, adoption analytics, and business performance data into actionable recommendations that influence product strategy, customer experience design, commercialization priorities, and go-to-market execution.
• Leverage quantitative and qualitative data—including adoption metrics, customer feedback, behavioral signals, UX journeys, campaign performance, and voice-of-customer insights—to identify growth opportunities, validate customer needs, and develop evidence-based recommendations.
• Develop and continuously refine customer personas, buying journeys, and solution adoption frameworks using market research, customer interviews, behavioral analytics, and performance data to ensure messaging and commercialization strategies reflect evolving customer needs.
• Support launches and ongoing feature adoption by ensuring local teams have the right narrative, tools, and readiness materials

Requirements

• 7+ years of experience in product marketing, self-serve and SMB product marketing, go-to-market, or a closely related role.
• Strong ability to translate product capabilities into clear local value propositions, messaging, and enablement.
• Experience building customer persona-specific go-to-market plans, launch support, and adoption programs.
• Strong cross-functional partnership skills with the ability to influence without authority.
• Strong analytical and strategic thinking skills with the ability to synthesize complex quantitative and qualitative data into actionable customer insights, business recommendations, and product marketing strategies.
• Experience leveraging customer research, adoption analytics, journey mapping, experimentation, and voice-of-customer programs to inform persona development, messaging, and commercialization strategies.
• Demonstrated ability to develop insight-driven best practices, playbooks, and enablement frameworks that improve customer adoption and business performance.
• Strong analytical ability to assess adoption performance, identify blockers, and recommend actions.
• Excellent written and verbal communication skills.
• Experience coaching and developing local product marketing or marketing partners.
• Experience partnering with Product Marketing, Product and Engineering to influence roadmap decisions based on market needs.
• Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years\' experience in Marketing, Business Administration, or related field.
• Option 2: 6 years\' experience in Marketing, Business Administration, or related field.

Preferred

• Experience working across full-funnel advertising solutions.
• Experience partnering with sales teams on adoption and enablement.
• Experience scaling product marketing best practices across markets.
• Experience working in commerce media, advertising technology, platform marketing, or a multi-product ecosystem.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.