Responsibilities

• Lead the execution of digital media strategies by developing and communicating business plans aligned with operational priorities.
• Oversee multiple projects, managing resources, schedules, and risks to ensure timely delivery and compliance with regulations.
• Mentor and develop team members through coaching, performance evaluations, and recognition to build a high-performing environment.
• Analyze data and metrics to evaluate campaign effectiveness, identify improvement opportunities, and implement quality enhancement processes.
• Collaborate cross-functionally to integrate strategic initiatives, remove barriers, and drive continuous improvement in digital media operations.
• Promote adherence to company policies, ethical standards, and operational excellence across all activities.

Requirements

• Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field
• Proven expertise in CRM Marketing, CRM Operations, campaign management, and digital marketing operations to drive business growth.
• Strong skills in team, operations, and process management to optimize media performance.
• Demonstrated ability to lead and motivate teams through mentorship, coaching, and performance management.
• Experience managing complex projects with effective decision making and process improvement capabilities.
• Proficiency in customer relationship management, CRM B2C platforms such as Braze and Salesforce Marketing Cloud (SFMC), and collaboration with cross-functional partners.
• Adaptability to evolving business needs and commitment to continuous learning and operational excellence.

Preferred

• Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
• Benefits are subject to change and may be subject to a specific plan or program terms.
• For information about benefits and eligibility, see One.Walmart.