Responsibilities

• Serve as the voice of internal users in roadmap planning and prioritization, translating associate needs, workflow pain points, and business impact into clear recommendations.
• Partner with Product and Engineering to ensure internal product opportunities are understood, sequenced, and reflected in roadmap decisions.
• Build a strong understanding of internal tools, workflows, and product capabilities and use that knowledge to support education, enablement, and adoption.
• Support GTM strategy, launch assets, messaging, and enablement so they are clear, practical, and relevant for internal users.
• Partner with internal teams to define adoption strategies, milestones, and activation approaches for priority tools and capabilities.
• Track adoption progress, surface blockers, and help accelerate product usage through clear follow-through and coordination.
• Identify user, operational, and competitive signals that affect internal product performance and translate them into actionable recommendations.
• Support launches and ongoing adoption by ensuring internal teams have the right narrative, materials, and readiness support.
• Create and maintain playbooks that help teams drive consistent product usage and improve adoption outcomes over time.
• Report on adoption progress, key risks, and opportunities to improve performance across internal products.

Requirements

• 4–6 years of experience in product marketing, product management, GTM, internal tools, or a closely related role.
• Experience supporting product launches, adoption programs, or operational tools in a product or platform environment.
• Strong ability to translate product capabilities into clear user value propositions, messaging, and enablement.
• Experience supporting role-specific GTM plans and adoption programs.
• Strong cross-functional partnership skills with the ability to influence without authority.
• Strong analytical ability to assess adoption performance, identify blockers, and recommend actions.
• Excellent written and verbal communication skills.
• Ability to work across Product, Engineering, and business teams to influence roadmap and adoption outcomes.
• Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field. Option 2: 4 years’ experience in Marketing, Business Administration, or related field.

Preferred

• Experience working across internal tools, operational products, or employee-facing capabilities.
• Experience partnering with Sales, Operations, or Measurement teams on adoption and enablement.
• Experience creating playbooks, training materials, or launch communications.
• Experience working in retail media, advertising technology, platform marketing, or a multi-product ecosystem.
• Experience using data and user feedback to shape product priorities and adoption plans.

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities; programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates; tuition, books, and fees are completely paid for by Walmart.