(USA) Director, Product Marketing

Bentonville, AR (On-site)

$110K/yr – $264K/yrDirector/ExecutiveFull time

Posted 6 days ago

Job Summary

Own and execute product marketing strategy, lead market research, and align cross-functional teams to drive product adoption.

Define positioning and messaging based on market insights.
Measure marketing effectiveness and guide decision-making.

Job Description

Responsibilities

Lead the development and execution of comprehensive product marketing strategies to drive product awareness and adoption.
Oversee market research initiatives to inform product positioning and identify growth opportunities.
Collaborate with cross-functional teams and stakeholders to align marketing efforts with business objectives.
Design and deliver product training programs and demonstrations to enhance client proficiency and retention.
Utilize business data analysis to evaluate marketing effectiveness and guide decision-making.
Manage the creation and presentation of proposals and marketing communications to support product launches.
Foster partnerships across the value chain to optimize marketing impact and customer engagement.

Requirements

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.
Option 2: 7 years' experience in Marketing, Business Administration, or related field.

Preferred

Project Management
Masters: Business Administration

Benefits

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .

Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962

Bentonville, Arkansas, US

530K employees (30,620 in marketing)

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77% CEO approval