US Retail Brand Manager

Portsmouth, NH (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive Liberty brand strategy and performance in the US retail network with cross-functional alignment to deliver assortment, GTM, and storytelling across channels.

  • Primary ownership: Liberty brand direction, assortment, and business results in the US.
  • Must-have: Experience in apparel merchandising, product creation, or retail buying.
  • Standout: Cross-functional collaboration and Go-To-Market leadership for multiple retail brands.

Job Description

Responsibilities

  • Own the strategic direction, product assortment, brand expression, and business performance of the Liberty brand within the US Market while supporting retail execution and operational delivery across Retail Brands (Kodiak, Terra, Walls).
  • This role serves as a critical connector between Brand strategy and Retail execution, partnering cross-functionally with Merchandising, Product Creation, Sales, Marketing, Finance, Planning, and Supply Chain to ensure brand intent is translated into strong retail results.
  • Own the strategic direction, seasonal assortment, and overall business performance of the Liberty brand within the US Market.
  • Develop Liberty’s category and consumer-right assortment strategy, including marketplace segmentation, channel-specific line plans, pricing and margin targets, and product line architecture.
  • Lead the Liberty product creation and Go-To-Market process end-to-end, partnering with Merchandising and Design from concept and brief through production, retail placement, and seasonal line presentations.
  • Manage the Liberty assortment lifecycle using competitive, consumer, and financial insights, including SKU strategy, costing, line health, and post-season performance analysis.
  • Ensure Liberty brand strategy, positioning, and storytelling and brand expression are consistently delivered across retail, digital, and marketing channels.
  • Support Retail Sales execution for Liberty and other Retail Brands by coordinating seasonal programs, large sales opportunities, and new initiatives.
  • Act as the primary cross-functional liaison supporting retail execution, integrating SKU setup, size scales, order management, service issue resolution, and coordination with Sales, Planning, Supply Chain, Finance, and Operations.
  • Own retail performance insights and planning inputs by monitoring inventory and service indicators (backorders, ATP/Open-to-Sell, excess and obsolete inventory, phase-in/phase-out) and supporting forecasting and S&OP processes.

Requirements

  • Bachelor’s degree in Merchandising, Product Management, Business, or equivalent experience.
  • 3–5 years of experience in apparel merchandising, product creation, retail buying, or branded merchandise development.
  • Strong understanding of product line architecture and Go-To-Market processes in a retail environment.
  • Experience analyzing retail sales, margins, costing, and pricing to generate insights and recommendations
  • Strong communication and presentation skills with the ability to influence internal and external partners.
  • Highly organized with strong project management, problem-solving, and attention to detail skills.
  • Comfortable working in a fast-paced environment and prioritizing work based on business impact.

    Benefits

    • Major benefits include medical, vision and dental, Life and Disability coverage.
    • Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.
    Workwear Outfitters logo

    Workwear Outfitters

    Workwear Outfitters is a leading supplier of innovative work apparel and footwear for diverse occupations. Based in Nashville, Tennessee, the company employs more than 5,800 people in facilities spanning the globe. Brands in the Workwear Outfitter family of brands include Red Kap®, Bulwark®, Image Authority, Kodiak®, Terra®, Liberty ®, Work Authority®, Workrite® Fire Service, CritiCore, OOBE®, and Horace Small®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel.

    Founded in 1999
    Nashville, Tennessee, USA
    1.1K employees (122 in marketing)

    Traffic Signals

    Monthly Visitors
    26.1K
    Traffic Source Mix
    Search
    35.4%
    Direct
    52.4%
    Referral
    7%
    Social
    2.9%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~1.1K

    Marketing Team

    Marketing Team Size
    74 (7% of company)