Responsibilities

• Lead the development and execution of portfolio-level marketing initiatives, across indication campaigns that support the broader respiratory narrative. This includes all segments inclusive of pulmonologist, allergist, government etc.
• Serve as AI lead for future-forward projects working with the customer engagement team, as well as scouting and evaluating agency partners to initiate new experiments.
• Provide strategic input into portfolio marketing investments and campaign approaches, helping evaluate trade-offs and prioritize initiatives that drive the greatest business impact.
• Collaborate with Asthma and COPD Marketing Directors as strategic partner, providing portfolio perspective, facilitating cross indication alignment, and driving franchise level initiatives that complement indication strategies. In addition to other cross functional partners such as GTMC, Medical, Market Access and A&I.
• Lead relationship with agencies and cross-functional teams to develop, launch, and optimize integrated consumer campaigns across channels including TV/OLV, digital, social, and CRM.
• Evaluate campaign performance and identify opportunities to strengthen messaging, creative, and channel strategy to improve marketing effectiveness and patient engagement.
• Manage external vendors and agency partners to ensure high-quality execution and delivery of marketing initiatives.
• Lead submission of promotional materials through the regulatory review/approval process (JRC).
• Manage assigned budget and allocate resources effectively to maximize marketing ROI and support business growth.

Requirements

• 7–10+ years’ experience in Brand management, strategic marketing, or commercial strategy within the pharmaceutical or healthcare industry.
• Experience managing consumer marketing campaigns and partnering closely with agencies to develop, execute, and optimize integrated marketing programs.
• Familiarity with emerging AI trends and scouting for application potential and execution within our business.
• Strong strategic thinking with the ability to synthesize complex inputs and translate them into actionable commercial recommendations.
• Experience evaluating marketing strategies and campaigns across both provider and patient engagement.
• Proven ability to influence cross-functional teams and operate effectively within a matrixed organization.
• Excellent analytical skills with the ability to leverage market research, customer insights, and data-driven decision making.
• A comprehensive understanding of the key dynamics driving the US healthcare environment.
• Ability to work effectively in a fast-paced, collaborative environment.
• Excellent communication and interpersonal skills.

Preferred

• Respiratory experience
• Management Consulting with focus on Immunology
• Experience managing large-scale consumer campaigns such as TV/OLV, digital media, or omnichannel patient engagement programs
• Alliance co-promote experience
• MBA or master’s degree

Benefits

• A thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.