US HIV Payer Marketer

North Wales, PA (Hybrid)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and lead US payer value and access initiatives, translating market insights into payer-focused campaigns, pricing/contracting, and pull-through activities while coordinating with marketing, outcomes research, sales, and managed care teams.

Shape payer segmentation and value messaging
Drive pricing, contracting, and payer solutions

Job Description

Responsibilities

Provide US payer input into Brand Marketing, Business Unit Leadership, Sales Leadership, Global Market Access Teams, our company Research Laboratories, Integrated Account Management, Legal, Compliance and Finance
Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / Value & Implementation (V&I)
Leverage market and customer insights to shape market access strategies
Develop payer customer segment strategy, promotional campaigns and value messaging for all US payer customer segments (health plan, PBM, ADAP, Medicaid, Medicare, federal, pharmacy, hospital and GPO)
Develop pricing and contracting strategies
Support appropriate pull-through activities and payer related solutions for field sales and account management teams
Work with Senior Specialist and serve as dotted line supervisor to develop and deploy resources to support managed care strategy

Requirements

BA/BS Degree
Minimum of 5 years combined market access, marketing/sales leadership, account management, or consulting in the healthcare industry
Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement
Strong knowledge of marketing principles and activating market research insights
Ability to translate market trends and customer needs into customer resources or tactics
Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments
Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
Demonstrated strategic thinking, problem solving, analytical critical thinking
Excellent leadership and communication skills

Preferred

Preferred: MBA, MPH, PharmD or other advanced degree
Consulting/Stakeholder Management experience in cross-functional capacity
Previous experience in HIV

Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US

43K employees (2,112 in marketing)

merck.us/2J2xAUh