Responsibilities

• Work directly with regional Sales and Business Development teams to support deals through targeted field marketing activity
• Coordinate with sales to support customer site visits, product demonstrations, and capability briefings with key accounts and prospects
• Develop and maintain regional sales enablement materials in collaboration with the Product Marketing and Content teams
• Support account based engagement by providing marketing led touchpoints at key stages of the sales cycle
• Gather and relay field intelligence, customer feedback, competitive observations, buying signals, back to the central marketing and product teams
• Plan, coordinate, and execute Americas trade events, exhibitions, and roadshows in close collaboration with the Global Event Marketing Manager
• Manage Advanced Navigation's presence at flagship regional events including AUSA Annual, Sea Air Space, DSEI Americas, and regional defense and industrial trade events
• Oversee all event logistics including booth management, shipping, contractor coordination, on site operations and budget management
• Oversee end to end regional marketing inventory, including the procurement and tracking of non-functional products, printed collateral and branded merchandise
• Develop pre and post event outreach campaigns in coordination with the Digital and Content teams to maximize lead generation and follow up
• Track and report event performance metrics including attendance, lead quality, pipeline contribution, and cost per engagement
• Execute on-site content capture for company social media channels, ensuring all photography and video align with pre-determined brand guidelines and content strategies
• Coordinate and deliver compelling product demonstrations, live, virtual, and at customer sites, that translate product capability into operational value
• Work with Sales and Application Engineering to develop standardized demonstration formats tailored to key customer segments and use cases
• Work with CS&S to manage demonstration equipment, logistics, and scheduling across the region
• Continuously improve demonstration quality based on customer feedback and field outcomes
• Build and maintain relationships with key regional stakeholders including US defense primes, government program offices, industry associations, and technology integrators
• Identify regional engagement opportunities, events, associations, and partner activities, that align to the regional plan and flag recommendations to the Regional Head for approval
• Represent the Advanced Navigation brand with professionalism and technical credibility across all field interactions
• Coordinate with global marketing on regional campaign localization and timing