Responsibilities

• Adherence to applicable laws, regulations, and contractual obligations. Follows the principles of the Compliance Program as well as the US Eye Code of Conduct.
• Establishing and managing annual marketing budgets for the enterprise, by market and practice entity.
• Copywriting for all collateral, including ads, direct mail pieces, newsletters, etc.
• Media placement.
• Collaborate with appropriate vendors on the creation and production of collateral materials, including newspaper and magazine ads, direct mail campaigns, and brochure materials.
• Traffic analysis, including review of data to evaluate and develop effective marketing strategies.
• Plan and coordinate promotion and advertising of special projects.
• Conduct marketing meetings with Operations leadership to discuss/analyze marketing efforts/plans for US Eye as appropriate.
• Update and coordinate the company and foundation websites.
• Manage e-marketing and social media campaigns.

Requirements

• Requires a bachelor’s degree (preferably in the fields of communications, journalism, advertising and marketing, or business)
• 4-5 years of experience in marketing and advertising in an agency setting or in-house marketing department.
• Ability to organize and create an environment to motivate team members.
• Skilled communicator. Excellent computer skills, including Windows-based applications (Word, Excel, and PowerPoint).
• Travel is required.
• This is a full-time, salaried position located in Sarasota, Florida.

Preferred

• Knowledge of health care marketing strategies and practices is a plus.

Benefits

• 401(K) Company Match
• Medical and Dental Insurance
• Vision Benefits
• Flexible Spending Accounts
• Pet Insurance
• Disability Insurance
• Life Insurance
• Continuing Education
• Paid Time Off