US Event and Market Activation Lead

Boston, MA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive Attensi’s US presence by planning and executing events and activations that generate pipeline.

  • Must-have: Proven ability to drive pipeline from marketing activities.
  • Standout: Ownership of end-to-end events with cross-functional revenue focus.

Job Description

Responsibilities

  • Owning and executing the US events calendar, from planning through to delivery and follow-up
  • Designing and activating high-impact event experiences including booths, hosted dinners, and roundtables
  • Working closely with Sales to drive pre-event outreach and post-event follow-up
  • Managing logistics, vendors, budgets, and timelines to ensure flawless execution
  • Capturing and activating content from events, including customer stories and social proof
  • Running customer-facing sessions, meetings, and activations at events and in smaller formats
  • Partnering with customers to amplify advocacy through events and campaigns
  • Supporting commercial teams in prospective customer meetings through tailored activations and experiences
  • Tracking performance, pipeline impact, and ROI across all activities
  • Taking an active role in building and scaling Attensi’s presence in the US market

Requirements

  • Strong experience in planning and executing B2B events end-to-end
  • Proven ability to drive pipeline and measurable results from marketing activities
  • Experience working with account-based marketing (ABM) or targeted campaigns
  • Ability to manage multiple projects simultaneously with strong attention to detail
  • Confidence working closely with commercial teams and aligning on revenue goals
  • Ability to interpret business priorities and translate them into impactful activations
  • Comfort working with diverse stakeholders across functions and seniority
  • Experience managing vendors, budgets, and timelines effectively
  • Experience in SaaS, HR tech, L&D, or related industries is a strong plus

Preferred

  • Experience in SaaS, HR tech, L&D, or related industries is a strong plus

Benefits

  • opportunities for learning, development, and career progression as we continue to expand in the US market
  • flat, open, and collaborative environment
  • energetic and social working culture. We work hard, but also have a lot of fun — with regular team events, social activities, and opportunities to connect with colleagues across the US and Europe
Attensi logo

Attensi

4.6 Glassdoor

We help people and organizations grow to become exceptional through Attensi Simulation game-based training and next generation AI powered solutions.Attensi is the global leader in 3D gamified simulation training and award winning AI powered solutions for organizations and corporations, creating a ‘learning by doing’ environment. By using a unique blend of game-based training and realism, combined with deep and varied interactivity that is powered by our proprietary platform, training is engaging and impactful. A growing number of companies are also using the Attensi training as part of their recruitment efforts. This enables them to provide applicants with a virtual taste of what real life in their company would be like, improving the recruitment process and significantly speeding up onboarding of new staff.Attensi have offices in Norway, UK, US, Germany and Sweden and our simulation training solutions are used by global brands in more than a hundred countries and in over 50 different languages.

Founded in 2012
Oslo, Oslo, NOR
210 employees (33 in marketing)
89% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
287.7K
Monthly Google Ads Budget
$23.3K
Traffic Source Mix
Search
29.7%
Direct
58.7%
Referral
9.2%
Social
1.6%
Paid
0.7%

Headcount Trend

Current headcount: ~210

Marketing Team

Marketing Team Size
10 (5% of company)

Funding

Total Funding
$51.1M
Last Raise
$25.1M
Debt Financing, 10 months ago

Funding History

  • May 2025
    Debt Financing • $25.1M
  • Apr 2021
    Series Unknown • $26M
  • Jul 2018
    Series Unknown

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