US Brand and Communications Manager - AG

Creve Coeur, MO (On-site)

$117K/yr – $176K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Bayer US communications and digital marketing for the Roundup Brand Family, shaping media plans, budgets, and cross-functional collaboration.

  • Own US media plans, budget oversight, and agency partnerships to advance the Roundup Brand Family.
  • Must-have: Strong strategic communication, cross-functional influence, and budget management.
  • Lead digital strategy initiatives, including website design for AG/ITO businesses.

Job Description

Responsibilities

  • Develop and implement communication mediums for the US business;
  • Provide direction and leadership in the development and execution of media plans;
  • Participate in numerous US Corporate communications engagements to support organizational messaging;
  • Develop communication strategies to drive awareness and growth for the US portfolio of products, specifically the Roundup Brand Family;
  • Lead the annual review of marketing/communications budgets to support product strategy;
  • Guide and facilitate agency conversations via third-party vendors;
  • Support campaign planning to achieve and fulfill product brand requirements (awareness, brand retention);
  • Lead digital strategy efforts, including website design for the AG/ITO businesses;
  • Interact with sales teams and accounts to understand distribution perspectives and needs to develop a more favorable marketing campaign approach;
  • Advance digital marketing/communication concepts to create a more efficient working environment that supports a dynamic market (artificial intelligence, predictive analytics tools);
  • Oversee the allocation of business resources and marketing budget.

Requirements

  • B.A./B.S. in Business or Agriculture-related discipline
  • Ability to strategically analyze market factors to create concise, creative plans reaching financial goals
  • Proven communication space acumen, agency account planning, influencing, and critical thinking skills
  • Demonstrated ability to communicate and influence activities of cross-functional teams
  • Interpersonal effectiveness
  • Strong results orientation
  • Excellent verbal, written, and communication skills to onboard, motivate, and engage others at all levels of the organization
  • Ability to interact with cross-functional teams.

Preferred

  • Masters Degree
  • 5+ years of experience in the agriculture industry, marketing, and/or communications categories.

Benefits

  • health care
  • vision
  • dental
  • retirement
  • PTO
  • sick leave
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Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Founded in 1999
Leverkusen, North Rhine-Westphalia, DEU
96K employees (6,644 in marketing)

Traffic Signals

Monthly Visitors
962.4K
Monthly Google Ads Budget
$48.5K
Traffic Source Mix
Search
52.9%
Direct
34.9%
Referral
7.6%
Social
3.6%
Paid
1%

Headcount Trend

Current headcount: ~95.8K

Marketing Team

Marketing Team Size
5,580 (6% of company)
Median Career Experience
16.5 years
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$9.3B
Last Raise
$332.1M
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $332.1M
  • Dec 2024
    Post IPO Debt • $5.3B
  • Nov 2022
    Grant • $12M

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