Responsibilities

• Campaign Planning: Collaborate cross-functionally with marketing, sales, and product teams to develop paid media strategy and audience approach.
• Research advertising trends and platform best practices to enhance strategic media planning.
• Support creative development for paid media assets by developing creative briefs, reviewing assets, and ensuring creatives align with our brand guidelines.
• Build and segment ideal customer profiles on paid media channels using platform targeting and audience lists.
• Own the end-to-end tracking of new media launches from campaign development to execution.
• Collaborate closely with product marketing and content team to align on paid messaging roadmaps for new campaign launches.
• Support ad copywriting development as needed.
• Develop testing roadmaps and prioritize based on business goals and seasonality.
• Campaign Execution & Management: Collaborate with website and media technology team to ensure accurate implementation of campaign tracking, tagging, and URL taxonomy for consistent attribution and measurement.
• Ensure campaigns are trafficked accurately, including ad set-up, audience targeting, creative uploads, and tracking implementation.