Responsibilities - Develop strategic marketing research plans and integration plans for designated products and for each marketing channel. - Develop and implement integrated marketing research studies to inform campaigns with elements including print, web, outdoor, promotions and broadcast. - Construct and manage marketing budgets including allocating funds strategically to integrated marketing plans and using discretion in making budgetary decisions (budget may be more than $5 million). - Define marketing positioning based on targeted segments to drive appropriate acquisition, retention, and cross-sell results. - Ensure strategic plans are delivered on time and on budget by managing long-lead planning, inter-departmental communications, vendors, cross-functional teams, and marketing research staff who oversee the implementation of day-to-day aspects of marketing projects and campaigns. - Track, report and analyze marketing research results data and refine marketing research plans appropriately to meet service quality, acquisition and retention and marketing program and product development goals. - Manage the development of the annual/monthly budget and forecast for Marketing Research Programs. - Collaborating with sales, operations, and other teams to ensure marketing and research initiatives implemented with the appropriate resources in other departments to support service quality, retention and growth goals. - Hire, train, and supervise staff. Develop goals and conduct performance appraisals. Approve and initiate salary increases, promotions, terminations, and other changes in employee status. - Contribute to Club goals and objectives by accomplishing related results and completing special projects as assigned by management. Preference: Integrating and leveraging brand standards across all distribution channels and marketing research activities across all products and all markets, negotiating contracts and managing vendor relationships to ensure vendors meeting Club expectations and needs. Requirements - Bachelors Marketing Preferred - 7-9 years Developing and managing integrated marketing research plans including budget development and forecasting. Required - Advanced knowledge and use of statistics, data interpretation, and statistical modeling. - Demonstrate partnering, leadership, interpersonal, project management and presentation skills. - Ability to think creatively and bring innovation to the marketing research approach. - Must be able to manage a heavy workload and make decisions on competing priorities daily. - High level of proficiency with Microsoft Office, Adobe, Excel, PowerPoint and Internet applications. - Travel Requirements: Occasional travel to off-site business meetings or conferences. (5%) Preferred - (no items) Benefits - Health coverage for medical, dental, vision - 401(K) saving plans with company match AND Pension - Tuition assistance - Floating holidays and PTO for community volunteer programs - Paid parental leave - Wellness programs - Employee discounts (membership, insurance, travel, entertainment, services and more!)