Responsibilities

• Develop and execute creative strategies for UGC campaigns across various social media platforms such as Facebook, Instagram, TikTok, and Twitter.
• Curate, produce, and edit engaging multimedia content including photos, videos, graphics, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Collaborate with influencers, brand ambassadors, and community members to generate authentic content that aligns with brand messaging and marketing goals.
• Monitor social listening channels to gather insights on audience preferences, trending topics, and brand sentiment.
• Utilize media editing tools and video editing software to enhance content quality and ensure consistency in branding.
• Analyze social media metrics using Google Analytics, web analytics tools, and social media analytics platforms to measure campaign performance and optimize future strategies.
• Manage social media content calendars using applications like Hootsuite or Buffer to ensure timely posting and engagement.
• Conduct keyword research for SEO purposes to improve content visibility and search rankings.
• Maintain strong relationship management with community members, influencers, and internal teams to foster collaboration and brand loyalty.

Requirements

• Proven experience in social media content creation, digital marketing, or related roles with a strong portfolio showcasing multimedia projects.
• Proficiency in graphic design using Adobe Photoshop, Illustrator, and other Adobe Creative Suite applications.
• Hands-on experience with media editing tools including video editing software for creating compelling visual stories.
• Familiarity with social media management platforms such as Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO best practices, web analytics (Google Analytics), and marketing online analytics to assess campaign effectiveness.
• Strong understanding of social listening tools and techniques for monitoring brand reputation and audience engagement.
• Excellent content writing skills with an eye for proofreading and editing to ensure high-quality output.
• Ability to analyze digital marketing performance data to inform strategic decisions in social media marketing campaigns.
• Experience in relationship management within digital communities or influencer networks is a plus.

Benefits

• Flexible schedule