U1 Audio Media Strategist at Urban1 | Silver Spring, MD | $90K/yr – $100K/yr

U1 Audio Media Strategist

Silver Spring, MD (On-site)

$90K/yr – $100K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own media planning from RFP through optimization across radio, digital, and company O&O assets with data-driven plan building, rate/placement negotiation, trafficking, and post-campaign insights.

Media Planning & Partnerships: Align with sales, inventory, and revenue teams to craft and evaluate plans during RFP/avail using data analysis.
Execution & Optimization: Manage buying, trafficking, placements, and real-time adjustments to hit client objectives.
Reporting & Insights: Produce comprehensive reports and data-driven recommendations to lift performance.

Job Description

Responsibilities

Work closely with the national and network sales teams as well as the inventory and revenue management team to develop, build, evaluate, and manage media plans during the request for proposal (RFP)/avail process through comprehensive data analysis
Manage media buying process, including negotiating rates and placements with digital and audio media partners
Create integrated media plans incorporating various digital and audio platforms, as well as custom-built radio networks from the company's O&O properties
Determining the most suitable station, market, and/or network media mix given the nature of each particular opportunity and the client's business, historical data, budget, and preferred advertising media, while taking into account current company inventory situations and priorities
Help with campaign trafficking and ad creative delivery, where applicable
Monitor campaign performance using analytics tools and make real-time adjustments as needed to optimize schedules across platforms, stations, and vehicles to ensure that media plans align with client or company objectives
Adhere to and drive sales team compliance around all corporate-driven pricing/inventory management initiatives
Generate comprehensive campaign reports, including key metrics like impressions, reach, engagement, conversions, and ROI
Develop data-driven recommendations to improve campaign performance and achieve client objectives

Requirements

A bachelor’s degree from a 4-year college or university in Marketing, Advertising, Data Analysis, Media Studies, Communications, or a related field is preferred
Experience with Tapscan, Act 1, and Counterpoint required
A minimum of 6 years of previous Media Planning/Strategist or related experience required
Media background in radio, digital, marketing, and/or advertising is required

Nice to Have

Certification in digital marketing, media planning, or analytics preferred
Experience in programmatic buying, audio and digital media strategies, and emerging trends in media would be advantageous