Tumi-US-Director, Global Marketing & CRM at Tumi | New York City, NY | $175K/yr – $185K/yr

Tumi

Tumi-US-Director, Global Marketing & CRM

New York City, NY (Hybrid)

$175K/yr – $185K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Build global brand and demand engine with cross regional execution and measurable ROI across digital, retail, PR and CRM.

Own governance of global campaigns and local adaptation to preserve brand consistency
Shape strategy from consumer insights and competitive intel to drive revenue impact
Coordinate with product, creative, PR and sustainability teams to enable seasonal campaigns and measure ROI

Job Description

Responsibilities

The Director, Global Marketing is responsible for developing and executing global marketing strategies that drive brand growth, consumer engagement, and revenue performance across all regions and channels.
This leadership role oversees key marketing disciplines including social, press, and CRM, while partnering cross-functionally to ensure consistent brand positioning and locally relevant execution.
Develop and lead the global marketing strategy aligned with business and brand objectives
Execution of Global Marketing Briefs, for external agency partners and internal alignment
Execution of detailed shot lists, in partnership with global product management, based on global buy
Drive integrated marketing campaigns across digital, retail, wholesale, social, PR, and CRM channels
Ensure consistent brand positioning and messaging across all markets
Support Global Talent and influencer strategies, with close partnership with legal counsel
Analyze market trends, consumer insights, and competitive landscape to inform strategy
Support various marketing initiatives across global consumer research, brand positioning, testing, etc.

Benefits

competitive salaries and comprehensive benefits programs.

Tumi

Since 1975, TUMI has been optimizing world-class business, travel, and lifestyle essentials with elevated, considered product design to uncomplicate, beautify, and seamlessly complement our customers' lives on the move. Designed in America, our brand is sold in over 260 stores from New York and Paris to London and Tokyo, as well as the world's top department and specialty stores and travel retail in more than 75 countries. At TUMI, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. We have people with unique backgrounds, skills and personalities in the workplace, making for a vibrant culture and a talented workforce. We are committed to sourcing responsibly and minimizing our products' environmental impacts. We take targeted action where we can make a meaningful impact on the environment, building durable and repairable products that are made to last, while increasing our use of recycled, sustainable, and innovative materials. We believe in leaving the world better than we found it, and our efforts in Diversity and Inclusion, Sustainability and Philanthropy are some of the steps we're taking to get us there.

Founded in 1975

Edison, New Jersey, USA

1.9K employees (127 in marketing)

www.tumi.com