Responsibilities

• Design the Playbook
• Build the Hansons Events, Trade Show & Canvassing Playbook from the ground up - scripts, SOPs, frameworks, and appointment-setting systems
• Define success metrics (HPD, set rate, cost per lead, demo volume) and build reporting to track them
• Own the Markets
• Launch 3–5 pilot markets in Year 1 with fully functioning, performance-driven teams
• Maintain consistency across markets while optimizing locally
• Build scalable recruiting systems for part-time event staff and canvassers
• Train, certify, and coach Program Coordinators; hold them accountable to outcomes
• Create onboarding and development pathways that scale as we grow
• Own KPIs across the channel: leads generated, demos set, cost per lead, and cost of marketing
• Run weekly accountability rhythms with GMs and Coordinators
• Continuously optimize based on data and field performance
• Develop event and territory strategies that align with ideal customer profiles
• Build infrastructure and systems to support national expansion
• Manage market-level budgets and reallocate resources toward highest-performing channels

Requirements

• A proven builder - you’ve created scalable systems and programs, not just managed existing ones
• Experience leading field teams, canvassing operations, or multi-market event programs
• Strong operator with high standards, accountability, and a bias toward execution
• Data-driven - you know your numbers and use them to make decisions
• A talent developer who recruits, trains, and builds high-performing teams
• Comfortable operating at all levels - working alongside GMs, sales leaders, and executives
• Experience in events & trade shows, canvassing, field marketing, direct sales leadership, or home improvement strongly preferred

Preferred

• Experience leading field teams, canvassing operations, or multi-market event programs
• Experience in events & trade shows, canvassing, field marketing, direct sales leadership, or home improvement strongly preferred

Benefits

• Health benefits at 30 days (medical, dental, vision, life, and more)
• 401k with company match at 90 days
• Paid time off with unlimited rollover
• Holiday pay eligible immediately
• Presidents Club trips and incentive opportunities
• Employee and Friends & Family discounts