Responsibilities

• Manage and execute trade marketing strategies aligned with brand objectives to drive distribution, brand awareness, shopper engagement, and sales growth across retail channels.
• Build and maintain strategic relationships with distributor and retail partners to support long-term business growth and successful execution of commercial initiatives.
• Partner closely with Sales, Brand Marketing, and Creative teams to develop customer-specific marketing programs and promotional initiatives for national accounts, regional chains, and independent retailers.
• Lead the planning, execution, and evaluation of trade promotions, shopper marketing programs, and in-store activations, ensuring strong execution and measurable ROI.
• Manage the ongoing development and optimization of the digital shelf through third-party partners, ensuring consistent and compelling brand content across retailer eCommerce platforms.
• Leverage category trends, competitive activity, shopper insights and data analysis to develop strategic recommendations that strengthen brand performance and support customer presentations, business reviews and business planning.
• Collaborate with key national account and regional retail customers to develop customized marketing programs that align brand priorities with retailer objectives.
• Manage annual retailer-specific promotional planning, project timelines, and agency/vendor relationships to ensure programs are delivered on time and within budget.
• Ensure all trade marketing initiatives are executed consistently and remain aligned with overall brand strategy and commercial objectives.
• Analyze promotional performance, sales data, and market trends to identify opportunities, optimize investments, and improve commercial outcomes.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 6+ years of experience in Trade Marketing, Customer Marketing, Shopper Marketing, or Commercial Marketing within the beverage alcohol or consumer packaged goods (CPG) industry
• Proven ability to translate brand strategy into effective retail activation and shopper marketing programs that drive measurable business results
• Strong understanding of retail environments, the three-tier distribution system, distributor management, and shopper marketing principles
• Experience partnering directly with sales teams, distributors, and retail customers to develop customer-specific marketing solutions
• Highly analytical with the ability to interpret sales, syndicated, and shopper data to identify opportunities and drive performance
• Exceptional project management, organizational, and communication skills with the ability to manage multiple priorities in a fast-paced environment
• Advanced proficiency in Microsoft Excel and PowerPoint
• Experience with syndicated data platforms (Circana, Nielsen, Numerator, VIP, etc.) is preferred
• Experience with digital shelf management platforms such as Syndigo or Salsify is a plus

Preferred

• Experience with syndicated data platforms (Circana, Nielsen, Numerator, VIP, etc.) is preferred
• Experience with digital shelf management platforms such as Syndigo or Salsify is a plus

Benefits

• PTO starting at 19 days per year plus employee pricing on our amazing products
• Entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun
• More information at www.wxbrands.com