Trade Marketing Manager at The Wonderful Company | Los Angeles, CA | $110K/yr – $120K/yr

The Wonderful Company

Trade Marketing Manager

Los Angeles, CA (Hybrid)

$110K/yr – $120K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive U.S. trade marketing strategy and programs with budget ownership and analytics to lift sales in a CPG/F&B environment.

Own national to retailer-level trade plans and POS materials to support commercial priorities.
Must-have: 4+ years in trade/shopping marketing with ROI-driven results.
Standout: Cross-functional leadership and advanced data tools usage (Circana, Margin Minder).

Job Description

Responsibilities

Spearhead the U.S. trade marketing strategy in partnership with U.S. Sales and Brand Marketing to align with priorities.
Lead trade and shopper marketing programs and toolkits for national, regional, and retailer levels, including promotions.
Develop account-specific POS materials with Brand Marketing, Sales, design teams, and vendors for consistency and effectiveness.
Own and manage the annual trade marketing budget, planning and optimizing spend for ROI.
Evaluate promotional impact using Circana, Margin Minder, and internal data; translate insights into actions.
Create and manage coupon programs end-to-end, including execution, tracking, and analysis.
Administer and maintain the SharePoint site for timely sales communications.
Oversee POS fulfillment vendor operations for accuracy and on-time delivery.
Occasional travel to support sales meetings and key account engagements.

Requirements

4+ years in trade marketing, shopper marketing, or commercial marketing in CPG or Food & Beverage.
Proven track record developing and executing national and account-specific trade marketing strategies that drive measurable sales lift and ROI.
Experience managing direct reports and leading cross-functional teams in a fast-paced, matrixed environment.
Strong business and financial acumen, with budget management and optimization of trade spend.
Advanced experience with syndicated data (Circana or similar) and trade analytics tools; translate insights into actionable recommendations.
Proven ability to build annual trade calendars, align to brand priorities, and deliver against volume and revenue targets.
Experience working with creative partners and external POS vendors.
Excellent communication and presentation skills to translate strategy into clear, actionable plans.
Strong organizational skills and operational rigor, including budget management, forecasting, and program tracking.
Bachelor’s degree required, business major preferred.

Preferred

Cross-functional leadership experience
Experience working with external POS vendors and creative partners

Benefits

Thriving Wellness Community: Access to medical coverage, vision and dental plans, and a 401k with match eligibility, including virtual resources and health programs.
24/7 online physician consultations
virtual mental health resources
life coaching
engaging employee community groups
cash rewards for healthy habits and fitness reimbursements
library of on-demand fitness videos
Career Advancement Opportunities: clear paths for career progression and internal mobility across our brands and units.
Focused Learning and Development: leadership trainings, webinars, and eLearning through our Learning department.
Empowering Mentorship Program: company-wide mentorship to share goals and drive career growth.

The Wonderful Company

Headquartered in Los Angeles, The Wonderful Company is a privately held $6 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service. The Wonderful Company’s connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley.To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter, and Instagram. To view its Corporate Social Responsibility website, visit www.csr.wonderful.com.

Founded in 1979

Los Angeles, California, USA

5.5K employees (383 in marketing)

www.wonderful.com