Senior Marketing Manager, Channels
Trupanion
Seattle, WA (Hybrid)
$125K/yr - $145K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Trade Marketing Manager
Livermore, CA (Hybrid)
$100K/yr – $120K/yrSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive national account promotions coordination and marketing support to maximize sales and brand impact.
- Own the coordination, development, and rollout of national account and regional promotions.
- Must-have: 3–5 years’ experience in sales/marketing, retail, or category management.
- Standout: Cross-functional collaboration with Sales and use of IRI/Power BI data.
Job Description
Responsibilities
- Owns the coordination, development, and supports implementation of customized national account and regional promotions to maximize sales opportunities and consumer conversion while building brands in on and off-premise.
- Serves as core Marketing representative to Sales Team
- Executes annual activation deck, brand decks, sales enablement tools, and champion brand retail standards.
- Provides routine program KPI analysis, campaign performance, optimizes ROI, and manages budget for specific trade programs.
- Analyze market trends, competitor activity, pricing and sales data to identify growth opportunities.
- Oversees WFE’s effective use of coupons and digital rebates
- Oversees development of sales POS and digital tools. Supports in-house printing for sales team
- Active participant and co-owner of sales and marketing calls. Taskforce, owner of National
- Manages FAR Import Portfolio. Together with Procurement, onboards new products and oversees inventory management. Communicates available tools and routinely meets with Sales to review local performance through IRI and Power BI reports while championing best practices from other markets. Manages Semi-Annual Business Reviews with brand owners.
- Manages Private Label business. Participates in new item evaluation process and supports RFPs. Support Sales in the ongoing management of their PL programs and represent brands for WFE Operations activities.
- Marketing team representative into SGWS Trade Development. Manage annual plan presentation, lead quarterly check in meetings, and ensure monthly email is appropriately delivered.
Requirements
- Minimum 3-5 years’ experience in sales/marketing, retail and/or category management.
- College Degree
- Proficient use with personal computer and applicable software (Microsoft Word, Excel, Power Point, Internet Research, Microsoft Outlook, Canva.)
- Familiarity with IRI and Power BI preferred.
- Proven capability to achieve goals and meet deadlines.
- Ability to travel 15%-25% to meet domestic business needs and in market visits.
Preferred
- Experience with SGWS Trade Development (implied by responsibilities)
- Strong relationship-building skills
- Creative problem-solving mindset
Wente Family Estates
3.6 Glassdoor
Founded in 1883, Wente Family Estates is the longest continuously-operated family-owned winery in the United States, owned and managed by the fourth and fifth generations of the Wente family. The family owns estate vineyards in the Livermore Valley, San Francisco Bay and Arroyo Seco, Monterey appellations. All of our wines are distributed throughout the United States and select brands are featured in over 70 countries worldwide. In 2010, Wente Family Estates was among the first wineries to receive the Certified California Sustainable Vineyard and Winery designation, and one of the only wineries to certify every aspect of its business. In 2011, Wente Family Estates was named American Winery of the Year by Wine Enthusiast and a top 30 wine company by Wine Business Monthly. With the deepest respect for the knowledge passed down from previous generations, the fourth and fifth generations of the Wente family continue their vision for wine quality and integrity through passion, dedication and pursuit of excellence.
