Responsibilities

• Wholesale Strategy and Trade Support: Develop and execute trade marketing strategies that drive sell-through across wholesale accounts globally. Build high-impact pitch kits, seasonal sell-in decks, and partner-facing toolkits that communicate the Assouline brand with clarity and authority.
• Retail Activation: Lead the development of visual merchandising guidelines, in-store programming, and window display initiatives in partnership with retail accounts. Own the brief-to-execution process from concept through installation.
• Sales Enablement: Produce comprehensive sales training materials and Product Knowledge resources that equip wholesale retail staff to deliver an informed, elevated customer experience.
• Asset and Content Management: Oversee the organization and distribution of the digital asset library, including high-resolution imagery, brand video, and copy, for use across wholesale partner portals and retail environments.
• Market and Competitive Intelligence: Monitor the luxury wholesale landscape, track competitor placement strategies, and identify new distribution and partnership opportunities aligned with Assouline's positioning.
• Performance Reporting: Build detailed recaps measuring the ROI of retail activations, window displays, and wholesale promotions, using sell-through data to inform future planning.
• Campaign Execution: Lead trade and wholesale marketing across 20+ annual product launches, ensuring consistent brand messaging across B2B channels, boutiques, and e-commerce touchpoints.
• Cross-Channel Coordination: Partner with the Digital and E-commerce teams to ensure digital initiatives, including email and social, actively drive traffic to wholesale and physical retail locations.

Requirements

• 4+ years of experience in trade marketing, wholesale marketing, or retail marketing, with a preference for luxury goods, publishing, or consumer lifestyle brands
• Demonstrated track record of managing wholesale accounts and executing trade-facing campaigns from strategy through reporting
• Strong understanding of the wholesale lifecycle, from product launch and logistics to floor placement and sell-through
• Ability to navigate cross-functional operations across Sales, Logistics, and Creative to ensure wholesale orders are supported by the right marketing collateral at the right time
• Proficiency in Microsoft Office 365, particularly Excel (pivot tables and data analysis strongly preferred)
• Proficiency in Adobe Creative Cloud, particularly InDesign, for the creation of localized trade decks and partner materials
• Experience with Klaviyo or comparable email service platforms and content management systems
• Exceptional written and verbal communication skills, with comfort presenting to both internal leadership and external retail partners

Preferred

• Commercial and Creative: You understand that a beautiful book is a cultural object and you also understand what makes a product move off the shelf. You bring both sensibilities to every wholesale conversation.
• Hyper-Detailed: You can manage the nuances of multiple wholesale accounts simultaneously without sacrificing quality control or brand consistency.
• A Natural Communicator: You are equally at ease presenting a seasonal sell-in to a major account as you are briefing an internal creative team.
• A Problem Solver: You pivot quickly when a retail launch demands a creative, last-minute solution, and you do it without disrupting the broader plan.