Responsibilities

• Plan, produce, and execute trade shows, industry events, and conferences end-to-end from logistics to on-site execution.
• Partner closely with the sales team to support all in-person showcases, tastings, and account-specific events, ensuring the brand shows up best-in-class, i.e. Seafood Expo North America, Barcelona Seafood Expo Global, National Restaurant Association Show, etc.
• Collaborate with the marketing team on larger-scale consumer and industry awareness events, helping bring campaigns to life offline, i.e. Aspen Food & Wine, Pebble Beach Food & Wine, etc.
• Develop and manage event and trade show toolkits, including signage, collateral, booth design, product storytelling
• Support retail and shopper marketing initiatives, including in-store activations, demos, merchandising, and promotional programs.
• Hire and manage a crew of local freelance Brand Ambassadors who will support all trade/field events, educating on and serving Seremoni.
• Set up field marketing training/education and ensure brand messaging is shared at all field/ trade touchpoints.
• Own field marketing logistics including vendor coordination, shipping, inventory, and on-site setup.
• Track performance and impact of trade and field initiatives, providing insights and recommendations to improve ROI
• Act as a brand steward in the field, ensuring consistency, quality, and a premium experience at every touchpoint.

Requirements

• 4+ years of progressive experience in trade marketing, shopper marketing, or event marketing within CPG, event planning or Food & Beverage
• Proven track record of developing and executing natural and account-specific trade marketing strategies that drive measurable sales lift and ROI
• Demonstrated experience managing direct reports and leading cross-functional teams in a fast-paced environment
• Proven ability to build annual trade calendars, align to brand priorities, and deliver against volume and revenue goals
• Demonstrated experience working with creative partners and external trade and POS vendors
• Excellent communication and presentation skills, with ability to translate strategy into clear, actionable plans for internal and external audiences
• Strong organizational skills and operational rigor, including budget management, forecasting, and program tracking.
• Ability to work from the El Segundo, CA office, with semi-frequent travel for events

Preferred

• Working at an early stage, fast paced startup
• Working closely with chefs, restaurants, or culinary talent on events or partnerships
• Retail execution, including in-store demos
• Creating content for social, especially capturing live events or behind the scenes moments