Responsibilities

• Assist in developing and coordinating customized familiarization (FAM) itineraries and logistics for hosted travel writers, influencers, and media professionals in collaboration with tourism partners, PR agencies, and internal staff.
• Support proactive media outreach and itinerary planning efforts.
• Assist with on-the-ground coordination and hosting during media visits, press trips, and tourism industry events.
• Follow up post-trip to support coverage tracking, reporting, and ongoing relationship management with media contacts.
• Support maintenance of media coverage trackers, PR valuation reporting, and domestic/international media metrics.
• Assist with maintaining media and partner databases, Salesforce entries, and reporting systems to ensure accurate tracking and organization.
• Coordinate with PR agencies and tourism partners to gather research, information, and supporting materials for outreach initiatives.
• Share media coverage and success stories with tourism partners to strengthen industry engagement and visibility.
• Provide operational and administrative support to senior PR staff and assist with broader marketing and communications departmental projects as needed.
• Serve as backup support for PR team initiatives, events, and media activities during peak periods or staff absences.
• Contribute to a collaborative, team-oriented environment focused on promoting North Carolina tourism.

Requirements

• High school diploma or GED required; bachelor’s degree preferred.
• 3-5 years public relations and/or marketing experience required; Experience in a tourism related field preferred.

Preferred

• Exceptional Communication: Strong oral and written communication skills, with the ability to craft compelling stories and engage diverse audiences
• Relationship Builder: Skilled at networking and fostering connections with media, tourism partners, and industry professionals
• Time Management & Organization: Proven ability to prioritize multiple projects, meet deadlines, and manage logistics efficiently
• Collaborative & Team-Oriented: Works effectively with colleagues, partners, and stakeholders while also excelling independently
• Adaptable & Composed Under Pressure: Thrives in dynamic environments, maintaining professionalism and problem-solving under tight deadlines
• Strategic & Disciplined: Exercises sound judgment, discretion, and accountability in decision-making and project execution
• Results-Driven: Self-motivated with a focus on delivering high-quality work that contributes to team success and organizational goals

Benefits

• Competitive compensation and performance incentives that reward impact and results
• Hybrid work schedule that supports flexibility, and balance
• Generous time off , including 4 weeks of PTO, 9 paid holidays, 3 sick and wellness days, and 3 flex holidays
• 401(k) with a 5% employer match after six months to help you build long-term financial security
• Paid parental leave , including 8 weeks of maternity leave and 4 weeks of paternal leave, because family matters
• Comprehensive medical, dental, and vision coverage , with HSA and FSA options
• Company paid short- and long-term disability coverage as well as 50K life insurance for added peace of mind
• Employee Assistance Program that covers your entire household’s wellbeing
• Voluntary benefit options such as critical illness, accident, hospital indemnity, life insurance and pet insurance
• Corporate amenities such as paid parking, gym access and complimentary snacks
• Family Forward Certified , reflecting our commitment to family-friendly workplace practices