Tourism & Destination Marketing Coordinator

Yukon, OK (On-site)

$55K/yr – $70K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the city tourism marketing portfolio, turning strategy into multi channel campaigns that grow visitation and spend while coordinating events, partnerships, and content production.

  • Growth Infrastructure: Build and measure cross channel campaigns across social, digital ads, and content to lift visits and spend.
  • Content Engine: Produce and edit photography, video, reels, and web assets, and maintain the content calendar.
  • Partnerships & Events: Lead relationships with local businesses, chambers, media, influencers, and major events.

Job Description

  • Develop and implement tourism marketing strategies designed to increase visitation, overnight stays, and visitor spending.
  • Create compelling content for social media, websites, email marketing campaigns, digital advertising, print publications, and tourism collateral.
  • Produce and edit professional photography, videography, reels, promotional videos, and other multimedia content.
  • Manage and maintain tourism-related websites, landing pages, event calendars, and online visitor resources.
  • Coordinate digital advertising campaigns across Meta, Google, YouTube, and other digital platforms.
  • Monitor campaign performance and prepare reports measuring engagement, website traffic, conversions, visitor inquiries, and return on investment.
  • Represent the City of Yukon at tourism conferences, industry meetings, community events, trade shows, and networking functions.
  • Build and maintain relationships with local businesses, attractions, event organizers, chambers of commerce, tourism organizations, media outlets, and regional partners.
  • Develop promotional campaigns supporting major events, festivals, and community activities.
  • Coordinate media visits, influencer outreach, content creators, travel writers, and tourism partnerships.
City Of Yukon logo

City Of Yukon

At night, on the darkened prairie, you can see it from miles away, a message glowing like a beacon on a sign atop our historic flour mill: YUKON’S BEST. Not only does this sign represent the hard work and fierce determination of the millers who toiled beneath it; it is a beacon for those seeking an environment that celebrates and rewards heartfelt effort.Yukon marks the junction of two iconic routes that Americans have long traveled in pursuit of a more rewarding future. Our town’s founder, more than a century ago, named Yukon for a place that seekers and optimists were rushing to in search of gold. That spirit still lives on today. You might say that, along with being where Route 66 crosses the Chisholm Trail, Yukon is at the junction of optimism and grit. Of course, we’re proud of what we’ve all helped make here. People flock from all over to be part of our festivals. Diverse retail offerings and restaurants attract guests from across the region. And lots of amenities combined with affordability mean our quality of life is pretty darn amazing too (which is probably why Business Week magazine named us Best Affordable Suburb). We’re even home to some of the world’s finest cattle and most famous Clydesdales. Yukon just brings out the best in people. And we think that’s a message worth putting in lights.

Yukon, Oklahoma, USA
133 employees (4 in marketing)

Traffic Signals

Monthly Visitors
20.8K
Traffic Source Mix
Search
32.2%
Direct
54.1%
Referral
5.1%
Social
7.3%
Paid
1.2%

Headcount Trend

Current headcount: ~133

Marketing Team

Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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