Total Play Specialist

Rochester, NY (Remote)

$45K/yr – $62K/yrMid Level2+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel media activation across video, audio, and gaming with end-to-end RFPs, tagging, and data-driven optimization for measurable outcomes.

  • Cross-Channel Media Strategy: translate objectives and 1st/3rd party insights into cohesive video, audio, and gaming plans.
  • RFP, Negotiation, and Launch: run vendor outreach, evaluate proposals, negotiate value, and steward campaigns from kickoff to live.
  • Measurement and Optimization: define KPIs with Analytics, ensure tagging and dashboards track performance, and apply in-flight optimizations.

Job Description

Own cross-channel media activation across video, audio, and gaming with end-to-end RFPs, tagging, and data-driven optimization for measurable outcomes.

  • Cross-Channel Media Strategy: translate objectives and 1st/3rd party insights into cohesive video, audio, and gaming plans.
  • RFP, Negotiation, and Launch: run vendor outreach, evaluate proposals, negotiate value, and steward campaigns from kickoff to live.
  • Measurement and Optimization: define KPIs with Analytics, ensure tagging and dashboards track performance, and apply in-flight optimizations.
Butler/Till logo

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Traffic Signals

Monthly Visitors
32.1K
Traffic Source Mix
Search
31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%

Headcount Trend

Current headcount: ~434

Marketing Team

Marketing Team Size
117 (27% of company)
Median Career Experience
14 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
12