Responsibilities

• Develop and execute a TikTok content strategy aligned with brand goals for both wholesale and direct-to-consumer audiences
• Create engaging, on-trend video content showcasing products, behind-the-scenes processes, styling ideas, and brand storytelling
• Stay ahead of TikTok trends, sounds, and challenges, adapting them to fit brand identity
• Collaborate with design, production, and marketing teams to highlight new collections and product launches
• Manage day-to-day operations of TikTok accounts across multiple brands
• Schedule and publish content consistently
• Monitor comments, messages, and community engagement, responding in a timely and brand-appropriate manner
• Analyze performance metrics and optimize content based on insights
• Set up, manage, and optimize TikTok Shop for in-house brands
• Upload and maintain product listings, ensuring accurate descriptions, pricing, and inventory

Requirements

• 2+ years of experience managing TikTok accounts or short-form video platforms
• Proven track record of creating viral or high-performing TikTok content
• Experience with TikTok Shop or social commerce platforms preferred
• Strong understanding of fashion, apparel, and retail trends
• Basic video editing skills (CapCut, Adobe Premiere, or similar tools)
• Analytical mindset with the ability to interpret performance data
• Excellent communication and organizational skills

Preferred

• Experience in apparel, fashion, or wholesale/retail environments
• Familiarity with e-commerce platforms and product merchandising
• On-camera presence or ability to direct talent effectively
• Knowledge of paid TikTok advertising strategies