Responsibilities

• Design and execute Seller Live strategies to drive sustained GMV growth for TikTok Shop sellers, aligned with overall platform commerce objectives.
• Analyze live-streaming performance metrics and deliver data-driven, actionable insights to optimize content strategy and improve conversion efficiency.
• Serve as the primary point of contact for assigned sellers, managing end-to-end live planning, day-to-day communication, execution, and ongoing performance coaching to elevate live outcomes.
• Identify and unlock growth opportunities within the existing seller portfolio by expanding live commerce adoption, increasing participation in priority live initiatives, and driving incremental GMV through strategic upsell and optimization.
• Stay up to date on live trends, algorithm updates, and best practices, and collaborate closely with cluster operations, campaign, product, and other XFN teams to align seller live promotions with broader initiatives, ensuring consistency, scalability, and long-term category live growth

Requirements

• Bachelor’s Degree or equivalent practical experience and 5+ years experience in eCommerce, social media platforms, digital content mixed experience on social media platform side, brand side, or e-commerce side
• Proven track record in business development and sales within the live-streaming, e-commerce, media, or digital marketing industry
• Strong understanding of the intricacies of 1 to 1; and 1 to few relationship building between tech platforms and sellers
• Ability to work independently and time manage multiple initiatives, curious, self-motivated, bias-for-action

Preferred

• Strong understanding of e-commerce live-streaming platforms, technologies, and industry trends
• Experience working in ambiguity, achieving results in a fast-paced environment, and continually adapting to changing business needs
• Excellent communication and negotiation skills. Self-motivated, results-driven, and able to work independently. Strong analytical and problem-solving skills. Attention to detail, affinity with numbers, logical and strong in problem solving.
• Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred

Benefits

• Medical, Dental, and Vision insurance from day one
• 401(k) savings plan with company match
• Paid parental leave
• Short-term disability coverage
• Long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)