Responsibilities

• Own and manage creator incubation programs focused on scaling high-potential TikTok Shop affiliate creators across one or more verticals.
• Build and execute creator growth strategies to drive creator activation, retention, content supply, and GMV growth.
• Develop scalable creator community programs, onboarding flows, educational programming, and engagement initiatives to support creator success.
• Partner with creator agencies, merchant partners, and cross-functional teams to co-incubate creators and scale affiliate ecosystem growth.
• Design and execute creator incentive programs including Free Sample Campaigns (FSCs), creator tasks, commission boosts, and leaderboard campaigns.
• Analyze creator performance data and ecosystem trends to identify growth opportunities, optimize program strategy, and improve creator conversion and retention.
• Track and report key creator ecosystem metrics including creator activation, GMV, content supply, sample fulfillment, creator tier progression, and affiliate performance.
• Collaborate with Category, Operations, Product, Governance, and Data teams to improve creator experience, ecosystem, and program scalability.
• Build operational workflows, creator communications, dashboards, and scalable systems to support large creator communities and high-volume creator operations.
• Maintain strong understanding of creator behavior, affiliate commerce trends, TikTok Shop ecosystem dynamics, and content best practices across relevant verticals.

Requirements

• Experience in creator partnerships, influencer marketing, affiliate marketing, e-commerce, creator operations, community management, or digital marketing.
• Strong analytical and operational skillset with experience using performance metrics to drive decision-making and program optimization.
• Ability to manage multiple projects simultaneously in a fast-paced, ambiguous environment.
• Excellent communication, stakeholder management, and relationship-building skills.
• Experience working cross-functionally with internal and external stakeholders.
• Strong problem-solving mindset with ability to build scalable processes from the ground up.

Preferred

• Deep understanding of creator ecosystems, affiliate commerce, TikTok Shop, livestream commerce, or social commerce platforms.
• Experience managing creator communities, creator growth programs, or affiliate ecosystems at scale.
• Experience working with agencies, merchants, or strategic partners to drive creator or affiliate growth.
• Familiarity with creator incentive structures, sampling programs, affiliate campaigns, or performance marketing.
• Experience using analytical tools such as Excel, SQL, Tableau, Looker, or similar platforms.
• Experience with content strategy, short-form video ecosystems, or creator monetization programs.
• Entrepreneurial mindset with experience building new programs, operational systems, or scalable growth initiatives.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.