TikTok Shop – Monetization Strategy Manager

Seattle, WA (On-site)

$151K/yr – $274K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own monetization strategy and program delivery across new business models, aligning pricing and product choices to drive revenue growth.

  • Growth ownership: Monetization strategy development and annual campaign monetization initiatives.
  • Execution: Manage monetization plans with campaign teams, break into actions and programs to hit revenue targets.
  • Stakeholder network: Build monetization infrastructure with pricing and product strategy integration.

Job Description

Responsibilities

  • Monetization strategy development, research and develop annual campaign monetization initiatives, build the business new models
  • Monetization project/promotion management, implement monetization plans with campaign teams, break into actions and programs, achieve revenue target
  • Build up infrastructure of monetization stakeholders, including pricing and product strategies etc.

Requirements

  • E-commerce/Content monetization experience required.
  • Complex project management capabilities, able to research and design new business models individually.
  • Good collaborative skills, able to work with various functions to integrate resources and processes.
  • Fast learning and problem-solving skills, and able to handle 0-1 projects

Preferred

  • Strong social media exposure and marketing ability across multiple platforms.
  • Familiar with TikTok short video and live-streaming ecosystem is a plus.
  • Result driven, strategic thinking, data-driven, and hands-on.

Benefits

  • medical, dental, and vision insurance from day one
  • 401(k) savings plan with company match
  • paid parental leave
  • short-term and long-term disability coverage
  • life insurance
  • wellbeing benefits
  • 10 paid holidays per year
  • 10 paid sick days per year
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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