Responsibilities

• Own the overall growth strategy and business performance of the Creator Live ecosystem within the assigned business scope, driving GMV, creator activation, live engagement, and long-term ecosystem health.
• Define and execute creator growth strategies across different maturity stages, establishing scalable operating models and growth frameworks that enable sustainable creator success.
• Lead the design and continuous optimization of creator incubation, education, and lifecycle management programs to improve creator retention, productivity, and monetization.
• Drive data-informed business decisions by identifying performance gaps across traffic, merchandising, conversion, content quality, and live operations, translating insights into scalable solutions and platform-wide best practices.
• Build and scale repeatable creator success models, incubating high-impact creator cases that can be replicated across the broader ecosystem.
• Partner with cross-functional leadership across Product, Category, Operations, Campaigns, Finance, and Algorithm teams to define business priorities, influence product roadmap, and unlock creator growth opportunities.
• Translate platform strategy into creator ecosystem initiatives while surfacing market insights and creator feedback to continuously improve platform capabilities and operational efficiency.
• Lead strategic planning for Creator Live programs, defining key business priorities, success metrics, and operational mechanisms to drive long-term ecosystem growth.
• Drive operational excellence by establishing scalable processes, playbooks, education programs, and performance management frameworks across the Creator Live organization.
• Identify emerging creator and market opportunities, developing initiatives that expand creator supply, improve ecosystem quality, and accelerate business growth.

Requirements

• Proven experience in: Live commerce, creator management, influencer marketing, e-commerce, or partnerships.
• Strong understanding of content, creators, and performance-driven growth.
• Comfortable working with data and metrics to inform decisions.
• Excellent communication skills — able to influence creators and XFN partners.
• Highly organized, proactive, and execution-oriented.

Preferred

• Demonstrated ability to define business strategy and lead cross-functional initiatives with measurable business impact.
• Experience building scalable creator growth programs, operational frameworks, or ecosystem strategies in a fast-growing marketplace or live commerce environment.
• Strong business acumen with the ability to balance strategic thinking and operational execution.
• Experience working with: Live streaming, e-commerce, or marketplace platforms; TikTok creators, agencies, or MCNs.