Responsibilities

• Define category strategy, assortment roadmap, and merchant structure based on supply, trends, and user behavior.
• Identify category gaps (supply, content, logistics, professionalism) and propose actionable programs.
• Build category-level frameworks for assortment planning, merchant segmentation, and lifecycle operations.
• Acquire and incubate merchants to support category growth; map and onboard strategic supply partners; drive activation, growth, retention, and operational health
• Diagnose merchant performance (assortment, content, conversion, delivery, pricing), and develop tailored growth plans.
• Guide merchants on TikTok-native content, short-form video, live shopping, and creator collaboration; and drive merchant adoption of tools and programs that enhance GMV and repeatability.
• Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently
• Solve key challenges in business growth by strong collaboration with cross-functional teams

Requirements

• Experience in e-commerce, marketplace operations, category management, or merchant growth.
• Strong analytical and problem-solving ability; comfort with metrics, funnels, segmentation, and GMV decomposition.
• Proven ability to influence merchants and drive execution in fast-paced environments.
• Deep familiarity with TikTok content formats (short video & live), creator ecosystem, and user behavior.
• Excellent communication and stakeholder management skills; ability to work cross-functionally.
• Strong owner mindset, with willingness to move between strategy and hands-on operations.

Preferred

• Experience in specialty verticals such as Crystals, Plants, or Art
• Experience in fast-growing marketplaces
• Experience with live commerce or creator/influencer partnerships

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.