Responsibilities

• Lead and develop a team of Category Managers responsible for merchant acquisition, merchant growth, and category operations.
• Define and execute the overall category growth strategy, identifying new business opportunities and driving sustainable GMV growth.
• Build and strengthen strategic partnerships with brands, distributors, merchants, and other ecosystem partners to expand the category.
• Partner closely with merchants to develop customized growth strategies by leveraging TikTok Shop's content ecosystem, creator network, affiliate programs, merchandising capabilities, and platform solutions.
• Analyze business performance, identify growth opportunities, and translate insights into actionable business plans.
• Drive cross-functional initiatives across Product, Marketing, Operations, Strategy, Logistics, and other partner teams to solve complex business challenges and improve merchant experience.
• Represent TikTok Shop in external industry engagements and cultivate long-term strategic partnerships within the category ecosystem.

Requirements

• Significant experience in e-commerce, marketplace, category management, merchant operations, commercial strategy, business development, consulting, or related fields.
• Proven experience leading teams and developing high-performing talent.
• Demonstrated success driving business growth, category expansion, merchant acquisition, or commercial performance.
• Strong analytical and strategic thinking skills with the ability to make data-driven business decisions.
• Excellent stakeholder management and cross-functional collaboration skills.

Preferred

• Experience in marketplace platforms, social commerce, or content-driven e-commerce.
• Experience owning a business category or P&L with measurable commercial impact.
• Experience working with merchants, brands, distributors, or strategic partners.
• Familiarity with the collectibles industry or adjacent consumer categories is preferred, but not required.
• Experience in fast-paced, high-growth, or entrepreneurial environments.
• Strong commercial acumen with a passion for building businesses and leading teams.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).