Responsibilities

• Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests.
• Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives.
• Serve as the gatekeeper for reviewing all external-facing business communication materials.
• Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles.
• Support the development of business narratives at both category and platform levels to shape TikTok Shop’s brand positioning.
• Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency.
• Manage a centralized “Success Stories Hub” to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders.
• Identify communication review process gaps and design effective workflows to address them.
• Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.

Requirements

• Bachelor’s degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech.
• Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms.
• Strong content review and editing skills, ensuring alignment with global brand and communication standards.

Preferred

• Experience in process development, identifying gaps, and delivering training to enhance team communication practices.
• Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.

Benefits

• Day-one access to medical, dental, and vision insurance.
• A 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The company reserves the right to modify or change these benefits programs at any time, with or without notice.