Drive GMV growth by owning a portfolio of TikTok Shop accounts and leading LIVE, content, and creator strategies.

• Own GMV Growth (Portfolio Leadership) - Own the strategy and performance for a growing portfolio of TikTok Shop accounts
• Own the strategy and performance for a growing portfolio of TikTok Shop accounts
• Build account roadmaps that drive measurable GMV lift (weekly, monthly, quarterly)
• Act as the trusted advisor to brands: align goals, set priorities, and lead decisions across offers, creators, content, and LIVE strategy
• Performance, Reporting & Optimization - Analyze KPIs (GMV, CVR, AOV, ROAS, CAC, take rate, affiliate contribution, LIVE GMV/hour) and translate insights into actions
• Prepare and present data-backed performance reports, insights, and strategic recommendations
• Identify scaling opportunities across offers, promos, creator mix, content formats, and LIVE programming
• Affiliate & Creator Commerce - Develop and execute affiliate strategies to drive creator-generated sales
• Recruit, onboard, and manage relationships with TikTok affiliates and content creators
• Negotiate commission structures and manage sample seeding programs

• Optimize creator networks for ROI, volume, and brand fit
• LIVE + Shoppable Content Coordination - Coordinate with creators and internal teams to plan LIVE calendars and shoppable content strategy
• Be hands-on in LIVE execution (including in-person where applicable), guiding creators, adjusting offers, and optimizing flow in real time
• Optimize LIVE structure: hooks, product sequencing, offer timing, urgency mechanics, and audience retention
• Analyze LIVE performance (GMV/hour, retention curves, CVR) and continuously iterate to improve output
• TikTok Shop Ops - Oversee core Seller Center levers that impact conversion: listings, pricing, promos, bundles, flash sales, and campaign registrations